Let me be perfectly honest: you are going to hate this advice, but it works. In this piece, I'm going to explain how I got 420,000 people to read my article today on LinkedIn. More importantly, I'm going to show how you can use the exact same technique to grow your business.

If your goal is to go viral, you are playing a fool's game against 300 million other members. Instead, start by cultivating a small and fiercely loyal following.