About Bruce Kasanoff

Bruce Kasanoff helps entrepreneurs double their business through greater clarity, focus, self-awareness and relatability.

A naturally born guide and synthesizer, Bruce excels at helping entrepreneurs get to the very essence of what matters most… and then remain focused on those elements.

He is followed by more than 800,000 professionals on LinkedIn.

Bruce is the founder of Bend Reality, which brings together expansive people from around the world. The center’s first major initiative has so far attracted over 79,000 professionals who have pledged to meditate on a daily basis for peace.

Bruce is the author of How to Self-Promote without Being a Jerk—which has helped tens of thousands of professionals who don’t like to brag—and Never Tell People What You Do. His 2001 book, Making It Personal, predicted many of the personalization practices that have become mainstream today.

He reaches a total of over 350,000 subscribers through his three LinkedIn newsletters:

Bruce is a member of Marshall Goldsmith's 100 Coaches community, which brings together the world’s premier leadership thinkers and provides them with the opportunity to learn from his practiced and proven methods, plus share ideas and inspiration with one another. Bruce fully embraces its mandate to be of the greatest possible service to others.

A Wharton MBA, Bruce has taught at Babson College and has been invited to speak at Wharton, Yale, NYU and Wesleyan. Over a five-year period, he was the “marketing guru” for 250 entrepreneurs through EO’s Birthing of Giants program.

The Chartered Institute of Marketing named Bruce one of the 50 most influential thinkers in marketing and business today. He was part of the Ogilvy & Mather team in the mid-90s that helped transform the IBM brand from arrogant to approachable.

He has raised or helped raise $20 million for start-up and entrepreneurial ventures. Bruce was an original partner of the Peppers and Rogers Group, and helped grow that firm from ten to 150 employees in three years.

IN THE MEDIA

Ask An Expert: Bruce Kasanoff on the Keys to Self-Promotion—All Of It with Alison Stewart on WNYC in New York

Bruce Kasanoff on My Wakeup Call with Mark Goulston—transformational listening.

How to Self-Promote without Being a Jerk—MIT Career Lunch and Learn—This webinar for MIT’s Alumni Association was their most popular ever.

Humans, Not Customers—On The Groundswell Marketing Podcast, host Scott Martin tried to get Bruce to talk about marketing. He failed, but succeeded on many other levels.

Be Human—Bruce’s second appearance on Scott Martin’s Groundswell podcast, and one of his favorite conversations ever.

Sell Your Talent, Not Your Time—CNBC made a video about Bruce’s perspective on this.

How to Get Your Career Unstuck—The BBC shared Bruce’s guidance.

Storytelling for Career Success—Article #1 in Wharton Magazine.

What If Companies Practiced Kindfulness?— Article #2 in Wharton Magazine

The Best Talent Is Bringing Out Talent in Others—Article #3 in Wharton Magazine.