Here’s an AI podcast that does a remarkably good job of summarizing the content of this book.

**

As the ghostwriter behind many highly successful thought leaders, Bruce Kasanoff has first-hand knowledge of what really works. Now he reveals dozens of counter-intuitive tips to put your own ideas front and center.

Lesson #1—it’s not blatant self-promotion, but rather the exact opposite. Helping others is the single best way to get positive attention.

Lesson #2—the secret to social media is also to help others. The more you support others, the more credibility and reach you will enjoy.

“This credibility,” says Kasanoff, “Will come in handy when you most need it, but too many people ignore or forget this.”

The author includes dozens of simple tips for finding the sweet spot between helping others and still meeting—or exceeding—your own goals.

Want more proof? Check out Bruce Kasanoff on LinkedIn, where he is one of the most prolific and widely followed professionals, thanks to the simple fact that he practices what he preaches.

Without a company, marketing staff, or PR team, he has managed to have his voice be heard. You can do the same.

Here’s an AI podcast that does a remarkably good job of summarizing the content of this book.

**

It’s a simple question, and you’ve probably answered it hundreds of times. “What do you do?” If you’re like most people, you probably get the answer dead wrong.

Your standard reply is probably a factual description of your current job.

The right answer is: what you WANT to do.

The best way to pick up this habit is to take a trip to Los Angeles. Ask your cab driver what he does. “I’m a screenwriter,” he could say, “Working on a thriller about two school children who stumble onto a plot to blow up the Hoover Dam.”

When you go out to dinner, ask the same question of your waitress. The odds are 50/50 she’ll say, “I’m an actress.”

24-year-old interns are “directors”. 44-year-old ad agency execs are“producers”. Everyone talks about their aspirations, not what paid the rent this month.

Now some may argue that Los Angeles is La La Land, and there is nothing to be learned from people who are dreaming big and perhaps spinning their wheels. But I disagree.

You are probably much closer to your goals than an aspiring Hollywood actor. The main thing standing in your way is your willingness to say what you want.

When you say what you want, you give others the opportunity to help you make your dreams come true.

"INSANE. Your book is genius. In love w/ every word, and I learned a new one - coruscant."

- Molly Tschang, CEO, Abella Consulting

“Amy and Bruce nail the art of reflection. Prepare to be both inspired and refreshed.”

- Allen Gannett, author of The Creative Curve and CEO of TrackMaven

"In these crazy busy times, it’s easy to lose sight of ourselves. We get caught up in “order-taking” and busy-ness. I intend to use Bruce and Amy’s book as part of my daily meditation. It is the perfect conduit to living consciously."

- Lisa Nirell, author of The Mindful Marketer

“Bruce and Amy’s inspiring little book of ruminations on the wonders of life will give you the mental and spiritual energy boost you can’t get from your day job or your social media feeds.”

- Glenn Leibowitz, communications director at a global consulting firm and a LinkedIn “Top Voice”

"This book is like hot chocolate for your brain. Read it slowly, savor it, and you will be rewarded each time you repeat.”

- Carmen Simon, cognitive neuroscientist and author of Impossible to Ignore

"I love the book. It's honest and reflective and contains so much space for making it my own."

- Lila Smith, Director of Communications and E-Commerce, DNA Footwear

“I Am is a toolbox we can all use in our hyper-connected world. Bruce and Amy are absolutely right that when we prioritize slowing down, we’re actually unleashing our true potential and creativity."

- Callie Schweitzer, Chief Content Officer, Thrive Global

 "I love this book! It follows the format of the personal enrichment exercise "I am." I am... tenacious, intuitive, inspirational, playful, etc. But it goes on to describe each attribute chosen in the kind of appealing way that only Bruce Kasanoff and Amy Blaschka could achieve."

- Cheryl D. Snapp Conner, Founder and CEO, SnappConner PR

"Both poetic and mindful, offering a transformative path towards positivity, creativity, and unleashing your highest potential."

- Christoph Zohlen, Managing Partner, Radius 1 Consulting GmbH

"Amy and Bruce, I feel like the little girl inside me is finally listening.  I want to live 'now' and move forward rather than habitually paralyzing myself by looking into the past. My self-doubt and regret gives me only more pain and disappointment. After reading all the 'I am...' pages, I feel light yet powerfully optimistic about my future. Thank you for putting 'pen to paper' and sharing so lovingly of yourselves."

- Elizabeth, elementary teacher in Calgary, Alberta Canada