My name is Bruce Kasanoff, and I ghostwrite social media articles that will attract new customers to your business. Here's how it works.
1. I create one article a week for you: Consistency is the key to success on social media. You want people to get a strong sense of your skills and business approach. This means being in front of them, week after week. Fortunately, I do most of the work, so even if you are exceptionally busy, we stay on schedule.
2. You stand out from the crowd: Unless you are in a very low-end business (i.e. cute cat pictures), cheap and generic articles won't do the trick. Every aspect of your articles need to be original and engaging. I create compelling headlines, find interesting pictures, and weave a story that works perfectly with these other elements.
3. Serve, don't sell: If you want to win new customers, you have to sell hard, right? Wrong. On social media, the opposite is true. The more your articles are perceived as helpful, the more inquiries you will attract. Serve others, and they will sell themselves.
4. Be clear and compelling: Every article I write for you will have just one message. This makes it easy to understand and share. One message per article is a proven strategy for success on social media, but the vast majority of stuff you see online violates this principle.
You're busy. I get it.
That's why I've structured a process that doesn't take much of your time. Once we've had a few conversations (please see the one-minute video below) and I've written a few pieces for you, I can take the ball and run with it. I'll send you headlines in advance, you approve all or some of them, and then I draft one article a week based on these headlines.
What to expect from me...
Here's what the marketing experts over at Hubspot wrote about using stories to grow your business:
Think quality, not quantity. This may mean that you slow down and produce less media, but that’s okay. Do less stuff but make each one count. Blindly blasting out a bunch of junk is not going to get you anywhere, and may even set you back and hurt your brand. Take a deep breath. Think about what your brand stands for, and what you can do that will really have impact.
If you want quality, I'm your guy. My focus is on the intersection between your goals and the needs of your readers (i.e potential customers).
You can count on me to steer you in the right direction, leveraging my knowledge of social media and my business experience. Long before I became a ghostwriter, I was a successful speaker, consultant and entrepreneur. This means that the stuff I write is grounded in what actually works in business.
To get started or learn more, please use my Contact Form to give me a few times that you are available to talk.
If you'd rather browse a bit longer, here's more about my ghostwriting work.
WHY THE HARD SELL DOESN'T WORK ON SOCIAL MEDIA
Unlike many ghostwriters, I'm highly visible on social media. As a LinkedIn Influencer and Forbes contributor, I've been fortunate to learn what works, and what doesn't.
My philosophy is simple: help others, and you will benefit, too. Some call this approach enlightened self-interest. I call it basic common sense. By acting this way, you will help create the type of world in which you will enjoy working and living.
If you use social media to sell, it doesn't work. If you use social media to serve others, you can have a big impact and - this is the important part - in the long run you, too, will be successful.
I TELL STORIES IN PERSON, TOO
Bear in mind that I customize all my talks to meet your specific needs, so don't worry if you don't see the perfect topic below.
Just contact me and I'll be glad to propose a talk that will meet your specific objectives.
LinkedIn articles by Bruce Kasanoff
Forbes articles by Bruce Kasanoff:
Here's an example of one of my favorite subjects...
Do your best, and you might have a nice little career.
Bring out the best in others, and you can change the world.
Do the math – to accomplish anything significant, you have to involve other people.
No matter how talented you are, your success is also dependent on bringing out talent in other people.
If you want to start a company, solve a societal problem, raise well-adjusted kids, or support your community... you need to bring out talent (BOT) in others.
Everyone should do this. Students, not just teachers. Interns, not just intern supervisors. Retired couples. People walking down the street. People who make $10 an hour.
Invite me to your company or event, and I'll show you the most effective ways to bring out talent in other people.
Image at top of page courtesy of MaineRunningPhotos/Flickr.