My name is Bruce Kasanoff, and I ghostwrite social media articles that will attract new customers to your business. Here's how it works.

1. I create one article a week for you: Consistency is the key to success on social media. You want people to get a strong sense of your skills and business approach. This means being in front of them, week after week. Fortunately, I do most of the work, so even if you are exceptionally busy, we stay on schedule.

2. You stand out from the crowd: Unless you are in a very low-end business (i.e. cute cat pictures), cheap and generic articles won't do the trick. Every aspect of your articles need to be original and engaging. I create compelling headlines, find interesting pictures, and weave a story that works perfectly with these other elements.

3. Serve, don't sell: If you want to win new customers, you have to sell hard, right? Wrong. On social media, the opposite is true. The more your articles are perceived as helpful, the more inquiries you will attract. Serve others, and they will sell themselves.

4. Be clear and compelling: Every article I write for you will have just one message. This makes it easy to understand and share. One message per article is a proven strategy for success on social media, but the vast majority of stuff you see online violates this principle.

You're busy. I get it.

That's why I've structured a process that doesn't take much of your time. Once we've had a few conversations (please see the one-minute video below) and I've written a few pieces for you, I can take the ball and run with it. I'll send you headlines in advance, you approve all or some of them, and then I draft one article a week based on these headlines.

What to expect from me...

Here's what the marketing experts over at Hubspot wrote about using stories to grow your business:

Think quality, not quantity. This may mean that you slow down and produce less media, but that’s okay. Do less stuff but make each one count. Blindly blasting out a bunch of junk is not going to get you anywhere, and may even set you back and hurt your brand. Take a deep breath. Think about what your brand stands for, and what you can do that will really have impact. 

If you want quality, I'm your guy. My focus is on the intersection between your goals and the needs of your readers (i.e potential customers).

You can count on me to steer you in the right direction, leveraging my knowledge of social media and my business experience. Long before I became a ghostwriter, I was a successful speaker, consultant and entrepreneur. This means that the stuff I write is grounded in what actually works in business.

To get started or learn more, please use my Contact Form to give me a few times that you are available to talk.

If you'd rather browse a bit longer, here's more about my ghostwriting work.


Unlike many ghostwriters, I'm highly visible on social media. As a LinkedIn Influencer and Forbes contributor, I've been fortunate to learn what works, and what doesn't.

My philosophy is simple: help others, and you will benefit, too. Some call this approach enlightened self-interest. I call it basic common sense. By acting this way, you will help create the type of world in which you will enjoy working and living.

If you use social media to sell, it doesn't work. If you use social media to serve others, you can have a big impact and - this is the important part - in the long run you, too, will be successful.

You can learn more about my simple formula in my book How to Self-Promote without Being a Jerk and also in this page on my principles.


I love giving talks about the wide range of topics I write about in my LinkedIn articles and Forbes articles. As inspiration, you'll find over a hundred links below to some of my articles. 

Bear in mind that I customize all my talks to meet your specific needs, so don't worry if you don't see the perfect topic below.

Just contact me and I'll be glad to propose a talk that will meet your specific objectives. 

LinkedIn articles by Bruce Kasanoff

Big Idea: Be an Actual Superhero

Magnify the Quietest Voices on Your Team

"Innovation" Has Become a Useless Word

Why Tinkering Around is the Key to Success

Amazon 2020: Revenge of the Drones

How to Write a Great College Application Essay

Forbes articles by Bruce Kasanoff:

Employee Retention 101: How To Keep A Talented Team Intact

Public Speaking 101: How To Wow An Audience

Talent Development 101: How To Make Ordinary Employees Great

Employee Engagement 101

Career Management 101: To Get What You Want, Say What You Want

Branding 101: Avoid 'We Want To Suck Your Wallet Dry

Do What You Love, Or Always Be Average

It's Not Management's Responsibility To Develop Talent

Why Business Is Evil

You Invented It, But Can You Explain It?

Three Essential Elements Of A Winning Mindset

Are You A CEO? This Is How You Should Communicate Online

How Men Drown Out The Voices Of Women In The Workplace

How To Banish Trivial Nonsense From Your Workplace

Eight Ways To Get Your Career Unstuck

Actions Speak Louder Than Words... Here's Proof

21 Provocative Questions To Ask Your Marketing Team

We Are All Temporary Workers

The Single Best Way To Speed Up Your Job Search

Women: If You're Competent, It's Time To Be Confident

Would You Rather Be Accurate Or Precise?

Five Ways To Succeed By Not Taking Credit

Remarkable Lessons In Innovation From A Public Library

The Most Powerful - and Best Proven - Timesaving Tactic

Stop Paying For Great Customer Service

Residential Real Estate In 2025: A Sneak Preview Of Disruption

10 Quick Ways To Supercharge Your Career

Big Or Little: What Kind Of Career Do You Want?

IBM Strategy: Protect The Machine, Not The People

Four Essential Lessons About Nurturing Young Talent

Four Proven Ways to Grow Your Career with Social Media

Vail And Amazon Use The Same Strategy To Crush Competitors

How to Avoid The Three Deadliest Career Traps

Why Branding Matters More to Employees Than to Customers

Using Fear To Your Advantage

How To Grow Your Sales With Social Media

Great Is The Enemy Of Good

JPMorgan Chase Breach Reveals A Dire Talent Emergency

How to Be a Memorable Leader

True Employee Engagement Requires An Employee Feedback Loop

How To Hire, Manage And Motivate Millennials

How To Stop Your Profit Margins From Shrinking

Retargeting - The Advertising Strategy For Idiots

The 10 Best Ways To Bring Out The Talent In Your Employees

Five Simple Ways To Bring Out The Best In Others

New Study Reveals Costs Of Bad Supplier Relationships

Is Delta Airlines Using Bait and Switch Tactics?

If 'Humans Need Not Apply,' Will All Our Jobs Disappear?

The No. 1 Reason Leaders Fall Short: Ego

Be A Better Parent, Have A Better Career

What's The Business Equivalent of 'Can I Pat Your Dog?'

People Are What Matter Most In Business

Why Aren't Recent College Grads Getting Hired?

15 Reasons Not To Take Your Phone On Vacation

The Top 10 Ways To Attract Talent. No - Wait - 5! I Mean 3

Nine Leadership Traits That Stand The Test Of Time

Two Simple Ways You Can Become a Leader

Fix This Bridge, Or Connecticut Dies

What Disney Taught Me About Public Speaking

Is Your Company Smarter Than My Dogs?

The Fewer Followers You Have, The Better

If You Can't Stop, You Can't Think Clearly

To Communicate More Effectively, Use The Theory Of Seven

How To Innovate Around Customers

How To Attract And Hire Incredible Talent

Do You Take Your Parents To Work?

Astronauts Wanted, No Experience Necessary

Three Secrets To Success: Trust, Personal Contact And Relationships

50 Ways To Do Well By Doing Good

Why People (Incorrectly) Think They Are Not Creative

How To Manage A Jerk Like Me

20 Rules For Getting A Raise

The Case Of The Missing Ski Mountain Summit

How To Grow To $100 Million With No Debt Or Investors

14 Ways Lazy People Get Raises

Are Real Estate Brokers Obsolete?

20 Little Tips For A Big Career And Life

Be Consistently Good Instead Of Occasionally Great

Five Ways To Get Anyone To Do Anything You Want

How To Be Your Own Boss Even When You Aren't

How Conventional Wisdom Killed George Washington

What Amazon Understands That Others Don't

6 Highly Profitable Ways To Disrupt Your Own Industry

Why It Is So Hard To Bring Out Talent In Others

A Simple Formula for Managing Talent (Your Own and Others)

The Surprising Benefits of Managing Your Career Like an Academic

'With A Little Initiative, You Could Be A Leader'

Three Powerful Ways to Stop Wasting Time

Management Tip: Profits Before People


$125K Job, No Degree or Experience Necessary

What If Marketing Told the Truth?

How to Fix a Bad Presentation

How to Give Highly Memorable Presentations

Would You Tinker Around with Superstrings?

Do You Love Both Sunday and Monday?

What My Goofy Dog Taught Me about People

How to Save the World in Your Spare Time

A Remarkably Simple Way to Save Time

Solve at Least One Problem for Your Customer

The Best 'Positioning' Statement Ever

Frankenstein Companies Terrify Customers

Huge Decisions Demand the Rocking Chair Test

The Most Powerful Habit You Can Imagine

The Day I Stabbed a Taker in the Back

Is Your Company Dumber Than Its Customers?

How to Generate Wealth in Any Industry

A Silly Weekend Will Make Next Week Better

Five Ways to Sell an Idea to Your Boss

The Case of the Boss Who Stole All the Credit

Will a Closed Mind Destroy Your Future?

How to Dramatically Improve Your Web Site

How - and Why - to Turn Trust into TRUST

Popular Science Banishes "Trolls & Spambots"

How I Hire: Keep Takers Away from Customers

Write Emails That Get the Results You Want

Nailing a Presentation in the First 60 Seconds

How to Say What You Want

The Only Clock That Matters

Where the Best Opportunities Hide

Never Tell People What You Do

Your Future Ain't What It Used to Be

Do You Bring Out Talent in Others?

Avoid the Deadly Trap That Prolongs Job Searches

Stop Talking Before Others Stop Listening

Don't Go into Sales to Be 'Practical'

Speed Up Your Job Search with Social Media

Never Stop Being Curious and Friendly

Recharge Your Brain, Do Some Physical Labor

How Executives Should Communicate Online

New Truth Machine App Detects Lies

Focus On Your Eulogy, Not Your Resume

Do You Want Authority Or Responsibility?

You Have Two Jobs, Not One

The Top 20 Lessons I've Learned in My Career

Research: Being Grateful Makes You Happier

Being Kind vs. Being a Pushover

Don't Act Like a Goose at Work

Why Business Is Like a "Gone Girl" Novel

I Dare You to Use the Word "Impossible"

Are You a Force for Good, No Matter What?

Confidence Beats Competence

An Amazing Way to Honor Someone You Respect

How to Grab Attention for Your Job Application

You CAN'T Walk a Mile in Someone's Shoes

How to Sell Anything to Anybody

If You Want to Succeed, Be More Empathetic

Have Others Judged You Based On a Small Thing?

Why Good is NOT the Enemy of Great

Growth and Grit = Stunning Career Success

This Seesaw Can Solve All Your Problems

When Your Friends Have Better Luck Than You Do

The Best Way to Save Time

Are You THIS Good at Avoiding Change?

What to Do if Your New Boss Is a Loser

How to Open a Closed Mind

Are You a Visionary Guru Thought Leader?

Why Are YOU So Successful?

Compromise = Victory

Half Your Executives Should Be Women

Mama Told Me Not to Look into the Sights of the...

To Get What You Want, Say What You Want

To the "Manager" Who Just Fired My Friend

Our Time Is a Gift

DON'T Keep Your Nose to the Grindstone

Do You Dare Take This Clear-Thinking Quiz?

What Are Your Guiding Principles?

How to Tell a Story People Will Remember

Why Social Media Is Better Than a Personal Letter

"I Believe in You"

Always Be Yourself, Unless You Are a Jerk

Always Leave Room for a Miracle

People Are What Matter Most in Business

What Sparks Joy in Your Life?

Rethinking College to Include Your Career

How to Prove a Colleague Can't Multitask

What an Iced Tea Taught Me about Trust

Could a "Personal Brand" Hurt You?

How to Be Ridiculously Likable

Use the Theory of Seven to Get Your Point Across

Are You Reading This in a Meeting?

Why Good Causes Go Hungry

Millennials Aren't Lazy—Your Company Is

Do NOT Teach a Starving Man to Fish

Companies Can't Rite, I Mean Write

Do Well by Doing Good

10 Ways to Build a Winning Team

Two Guys, 10 Kids, Two Continents

The Worst Thing You Can Do in Your Career

Nothing is More Powerful Than Trust

How I Solved the Messy Desk Problem

Why I Need Human Relationships More Than a Clean…

Are You Overmeasured and Underappreciated?

How to Develop the Most Amazing Talent of All

Beware— Dreams and Fears Are Neighbors

Are You As Distracted As I Am?

((((can you be patient?))))

How to Attract and Hire Incredible Talent

If Your CEO Talks Like This— Quit

Put Kindness First on Your To Do List

The Secret of Life... and Your Career

Why You Should Listen, Even If Others Don't

Behind the Scenes: Effective Writing Made Simple

How to Avoid Being Underpaid for Your Work

Are You Ready to Leapfrog the Status Quo?

What's #1 on Your Bucket List?

Be A Better Parent, Have A Better Career

What a Surgeon Taught Me about Slowing Down

The Best Weekend Goal Ever

How to Get a Raise without Begging or Pleading

Three Ways to Turn Your Ideas into Action

Why Honesty Is NOT the Best Policy

With a Little Initiative, You Could Be a Leader

The Science Behind Successful Careers, Part 2

The Science Behind the Most Successful Careers

Friday Fun: How This Monkey Went Viral

Never, Ever Call Yourself a Thought Leader

Is the Past Eating Your Career Alive?

How to Escape Death, Sadness and Stress

What If "Lucy" Is Right, & You Can Use More of…

Why "Pay Attention" Tops "Wear Sunscreen"

How to Hide Your Fear of Public Speaking

Is Your Company as Loyal as My Dogs?

The Fewer Followers You Have, the Better

The Human Side of Microsoft's Layoffs

Your Kindness Will Lead You to Success

14 Ways to Get a Raise, Even If You Are Lazy

If You Accomplish Nothing Else, Be YOU

When Firms Mistake a Wallet for a Customer

The Mystery Behind 7,300 LinkedIn Articles

Too Busy to Do Your Job?

The Shortest LinkedIn Influencer Post Ever

The Power of a Thoughtful Introduction

Is It Time to Quit, or to Be Persistent?

Think You're Not Creative? Think Again!

Great Careers Are Built on Heart, Not Head

Why Leaders Need Imagination & Persistence

Why Women "Drift Away" from Their Careers

If You Can See It, You Can Be It

Is Your Career in a Coma?

Half Your Leadership Team Should Be Female

Bring Out the Talent in Others

Budweiser Can't Wait for Google Driverless Cars

Chunking Can Save You Vast Amounts of Time

How to Build a $100,000 Brand for $500

$75,000 Buys Happiness; More Money Does Not

You and Your CEO May Have the Same Problem

Pivot Yourself! (Career Lessons from Startups)

Use Time Travel to Power Your Career

The Surprising Benefits of "Bursting with Pride"

How to Get Everyone in a Meeting to Listen

Read This If You Need to Persuade Someone

Do Great Things Today

How to Get Out from Under a Horrible Boss

A Far Better Way for Companies to Keep Score

Don't Act Like a Puppet Unless…

Control Your Attitude, Control Your Career

Why Your Life Depends on Helping Others

The Secret of Life = the Authenticity Condition

Grow Your Business with Disruptive Altruism

How to Get Ordinary People to Be Extraordinary

Don't Ever Shoot a Dog!

Will Big Data End Your Career Prematurely?

How Do YOU Bring Out Talent in Others?

Power Your Career by Exceeding Your Promises

Funnier Than Jack Welch or Richard Branson

Can Your Career Pass This Critical Test?

Bringing Humanity Back into Business

Why Less Effort Is Far Better for Your Career

If You Don't Listen to Others, Don't Read This

Turn Your Career Away from the Dark Side

Are You Sacrificing Your Kids for Your Career?

How to Foster Talent: Praise, Raise and Amaze

The Secret of Success in Social Media

A Polar Chute is Better Than a Polar Vortex

Women Put Competence Before Confidence

To Grow Your Business, Serve Before You Sell

You Can't Fill a Full Glass

The Incredible Benefits of Introducing Others

My Secret Weapon Against Stress and Pain

Airline Announces First-Ever "Nothing Class"

Each Day, Grow a Little Bit Wiser and Kinder

Need a Weekend Job, to Feed Your Soul?

How to Get a Job That You Absolutely Love

Do You Want a Lot More Social Media Views?

How to Attain Near-Perfect Decision-Making

How to Self Promote without Being a Jerk

Three Words That Will Transform Your Career......

This Surfing Lesson Can Pump Up Your Career

How Much Do You Use Your Strengths at Work?

Battling The Perfect Storm... Inside Your Head

Honesty without Compassion is Cruelty

Quick! Inject Deliberate Flaws into Your Products

The Incredible Power of Not Taking Credit

How to Speak Tech (and Save Your Career)

Once a Week, Spend an Entire Day Outside

The Best Way to Sell a Product, Service or Idea

Why I Take Selfies on *Other* People's Phones

The Best Way to Get More Meaning in Your Life

Here's an example of one of my favorite subjects...


Do your best, and you might have a nice little career.

Bring out the best in others, and you can change the world.

Do the math – to accomplish anything significant, you have to involve other people.

No matter how talented you are, your success is also dependent on bringing out talent in other people.

If you want to start a company, solve a societal problem, raise well-adjusted kids, or support your community... you need to bring out talent (BOT) in others.

Everyone should do this. Students, not just teachers. Interns, not just intern supervisors. Retired couples. People walking down the street. People who make $10 an hour.


Invite me to your company or event, and I'll show you the most effective ways to bring out talent in other people.


Image at top of page courtesy of MaineRunningPhotos/Flickr.