I’m Bruce Kasanoff, one of the best-known ghostwriters in the world, with over 800,000 followers on LinkedIn. I help leading entrepreneurs with their social media presence.

My role is to capture their best ideas and insights.

You probably found me through LinkedIn, where I publish three newsletters:

• Mountain Minute offers quick tips on how to succeed by doing good

• Distill the Real You helps you get closer to the person you are meant to be

• Bend Your Reality is a monthly deep dive into more growth and meaning

I also send an occasional update to people I know personally. It’s called Bend Reality.

My life has been incredibly enriched ever since I became a member of Marshall Goldsmith's 100 Coaches program, and I fully embrace its mandate to be of the greatest possible service to others (here’s my personal credo).

Formal Bio:

Bruce Kasanoff is a social media ghostwriter for leading entrepreneurs. He also writes and speaks under his own name. He lives according to a philosophy of doing well by doing good. He is a LinkedIn Top Voice followed by more than 800,000 professionals.

Bruce is the author of How to Self-Promote without Being a Jerk—which has helped tens of thousands of professionals who don’t like to brag—and Never Tell People What You Do. His 2001 book, Making It Personal, predicted many of the personalization practices that have become mainstream today. He is the co-author with Amy Blaschka of I Am: Escape Distractions, Unlock Your Imagination & Unleash Your Potential, a #1 new release on Amazon in Health & Stress.

His other accomplishments include:

As a strategist:

- The Chartered Institute of Marketing named Bruce one of the 50 most influential thinkers in marketing and business today.

- He was part of the Ogilvy & Mather team in the mid-90s that helped transform the IBM brand from arrogant to approachable.

- He earned an MBA at The Wharton School and has presented at Wharton, Yale University, New York University, Fairfield University and Babson College.

As an entrepreneur:

- He has raised or helped raise $20 million for start-up and entrepreneurial ventures.

- He was also the ""marketing guru” for 250 entrepreneurs—over five years—through the Birthing of Giants program.

- Bruce was an original partner of the Peppers and Rogers Group, and helped grow that firm from ten to 150 employees in three years.

IN THE MEDIA

Ask An Expert: Bruce Kasanoff on the Keys to Self-Promotion—All Of It with Alison Stewart on WNYC in New York

Bruce Kasanoff on My Wakeup Call with Mark Goulston—transformational listening.

How to Self-Promote without Being a Jerk—MIT Career Lunch and Learn—This webinar for MIT’s Alumni Association was their most popular ever.

Humans, Not Customers—On The Groundswell Marketing Podcast, host Scott Martin tried to get Bruce to talk about marketing. He failed, but succeeded on many other levels.

Be Human—Bruce’s second appearance on Scott Martin’s Groundswell podcast, and one of his favorite conversations ever.

Sell Your Talent, Not Your Time—CNBC made a video about Bruce’s perspective on this.

How to Get Your Career Unstuck—The BBC shared Bruce’s guidance.

Storytelling for Career Success—Article #1 in Wharton Magazine.

What If Companies Practiced Kindfulness?— Article #2 in Wharton Magazine

The Best Talent Is Bringing Out Talent in Others—Article #3 in Wharton Magazine.