SERVICES
My career has been driven by my ability to find the Radically Original Idea that dramatically alters my client’s (or employer’s) trajectory.
Starting at WGBH/Boston, one of the nation’s leading public broadcasting stations, I was put in charge of “premiums”, the gifts public TV stations used to give away to incentivize viewers to donate. Nearly immediately, I eliminated my own job by coming up with the idea that “programming is the best premium”. Donations continued unabated, our costs went down, and WGBH was recognized with a national award for innovation.
At Peppers & Rogers Group, a strategic consultancy I helped grow from 10 to 150 employees in three years, I developed a framework called Race for the Best Customers. It created urgency and specificity among our enterprise customers. That single framework generated many millions of dollars in consulting and training revenue.
Fast forward to today, when all of us are not just competing with each other, but also competing with AI, a technology that literally steals ideas from innovative humans and gives it away for $20 a month.
Logic and reason, which formerly drove business success, are no longer sufficient. To compete, you now need two essential elements:
A Radically Original Idea, one that seems wild and crazy at first glance (that’s what cuts through the clutter)
An immense collection of structure that you then build around your new ROI, which creates your defendable competitive advantage
This is what I do: discover your Radically Original Idea.
The right ROI changes everything: your business results, how the world views you, and how you feel about yourself.
I only take on clients who are committed to not only find your new ROI, but also to build structure on top of it. To put this another way, my job is to find your ROI; your job is to embrace and run with it.
TESTIMONIALS
“Bruce asks powerful questions that sometimes stop me in my tracks, making it easier for me to recognize what matters most."
—Brandon Rodman, CEO and co-founder, Previ
“Bruce has an uncanny understanding of human nature, business success and persuasive communication—he asks insightful questions and is a brilliant interpretive listener—and he weaves together insights, almost magically, to help me become an even better (and more fulfilled) person at work, at home and in my community.”
—Dr. Paul L. Corona, Clinical Professor of Leadership, Kellogg School of Management at Northwestern University
“Bruce Kasanoff is the master at dislodging you from your inbox and providing rocket fuel for more expansion.”
—Dottie DeHart, Principal at DeHart and Company Public Relations
IN THE MEDIA
Ask An Expert: Bruce Kasanoff on the Keys to Self-Promotion—All Of It with Alison Stewart on WNYC in New York
How to Self-Promote without Being a Jerk—MIT Career Lunch and Learn—This webinar for MIT’s Alumni Association was their most popular ever.
Sell Your Talent, Not Your Time—CNBC made a video about Bruce’s perspective on this.
How to Get Your Career Unstuck—The BBC shared Bruce’s guidance.
Storytelling for Career Success—Article in Wharton Magazine.