About Bruce Kasanoff
I'm a Creative Partner to entrepreneurs and other innovators.
My job is to unlock your deepest, most powerful insights so that you can share them with the world.
I bring to this role a wealth of experience and knowledge, having learned from luminaries such as Marshall Goldsmith as a member of his 100 Coaches organization, as well as from dozens of my fellow members.
Why trust me?
Over half a million entrepreneurs and professionals read my five newsletters, each focusing on different aspects of personal and professional growth:
Mountain Minute—how to grow your career by helping others
Meditate for Peace—over 87,000 souls around the world who meditate daily for peace
SELFLSS—when ego leads, progress stalls; let’s move past ego together
Distill the Real You—get closer to who and what you were meant to be
Big Deep Questions—a deep dive into greater growth and meaning (monthly)
Throughout my career, I've been passionate about helping individuals and organizations transform and grow. Some highlights include:
Serving as the "marketing guru" for 250 entrepreneurs through EO's Birthing of Giants program over a five-year period
Raising or helping raise $20 million for start-up and entrepreneurial ventures
Being an original partner of the Peppers and Rogers Group, helping grow the firm from ten to 150 employees in three years
Working with the Ogilvy & Mather team in the mid-90s to transform the IBM brand from arrogant to approachable
Creating and managing a new product line, growing revenues from zero to $20 million in three years
Ready to MAKE RAPID PROGRESS?
If you're a leader ready to unlock your best ideas and create lasting impact, I'd love to be your Creative Partner. Reach out today to schedule a conversation and let's start your journey together.
BOOKS
How to Self-Promote without Being a Jerk is my most popular book. It’s about doing well by doing good.
Never Tell People What You Do is about learning to say what you want, instead of merely telling people what you have done so far.
I Am is a meditative and enriching workbook that I co-authored with Amy Blaschka.
In 2001, I wrote Making It Personal, one of the earliest books to predict the effects personalization technology would have on business and society.
In 2013, I wrote Smart Customers, Stupid Companies with co-author Michael Hinshaw; it focused on how disruptive technologies would impact companies.
IN THE NEWS
Ask An Expert: Bruce Kasanoff on the Keys to Self-Promotion—All Of It with Alison Stewart on WNYC in New York
Bruce Kasanoff on My Wakeup Call with Mark Goulston—transformational listening.
How to Self-Promote without Being a Jerk—MIT Career Lunch and Learn—This webinar for MIT’s Alumni Association was their most popular ever.
Humans, Not Customers—On The Groundswell Marketing Podcast, host Scott Martin tried to get me to talk about marketing. He failed, but succeeded on many other levels.
Be Human—My second appearance on Scott Martin’s Groundswell podcast, and one of his favorite conversations ever.
Sell Your Talent, Not Your Time—CNBC made a video about my perspective on this.
Storytelling for Career Success—Article #1 in Wharton Magazine.
What If Companies Practiced Kindfulness?— Article #2 in Wharton Magazine
The Best Talent Is Bringing Out Talent in Others—Article #3 in Wharton Magazine.