I’m Bruce Kasanoff…
I spent decades building things. Raising capital, growing companies, creating and delivering training programs. I was good at it.
I was also increasingly aware that the parts of me that got rewarded—the strategic thinking, the execution, the results—were only half of who I was.
The other half—the part drawn to understanding consciousness, to forming deeper connections, to addressing questions that don't have neat answers—kept getting pushed aside as "impractical”.
For years, I tried to choose. To be the logical thinker people expected. It chipped away at my soul.
Now I help people refuse that same false choice. Through weekly conversations as their ghostwriter or coach, I bring out the sides of themselves they've learned to overlook… the insights they dismiss, the truths they minimize, the full range of who they actually are.
I've written six books and work with entrepreneurs, executives, and leaders who are building meaningful things while staying connected to the people, values and ideas that matter most. Over half a million people read my newsletters exploring consciousness, intuition, and how to move through the world without fragmenting yourself.
I split my time between Bend, Oregon and New York City. I practice holotropic breathwork, train at Paradox Strength, love dogs and skiing, and maintain what I call "inner hygiene"—the daily practice of clearing limiting beliefs before they calcify into patterns.
This work chose me more than I chose it. If you're reading this, you probably understand why.
Where to find me
Mountain Minute—grow your career by helping others
Meditate for Peace—over 87,000 souls around the world who meditate daily for peace
Distill the Real You—get closer to who and what you were meant to be
BOOKS
How to Self-Promote without Being a Jerk is my most popular book. It’s about doing well by doing good.
Never Tell People What You Do is about learning to say what you want, instead of merely telling people what you have done so far.
I Am is a meditative and enriching workbook that I co-authored with Amy Blaschka.
In 2001, I wrote Making It Personal, one of the earliest books to predict the effects personalization technology would have on business and society.
In 2013, I wrote Smart Customers, Stupid Companies with co-author Michael Hinshaw; it focused on how disruptive technologies would impact companies.
IN THE NEWS
Ask An Expert: Bruce Kasanoff on the Keys to Self-Promotion—All Of It with Alison Stewart on WNYC in New York
Bruce Kasanoff on My Wakeup Call with Mark Goulston—transformational listening.
How to Self-Promote without Being a Jerk—MIT Career Lunch and Learn—This webinar for MIT’s Alumni Association was their most popular ever.
Humans, Not Customers—On The Groundswell Marketing Podcast, host Scott Martin tried to get me to talk about marketing. He failed, but succeeded on many other levels.
Be Human—My second appearance on Scott Martin’s Groundswell podcast, and one of my favorite conversations ever.
Sell Your Talent, Not Your Time—CNBC made a video about my perspective on this.
Storytelling for Career Success—Article #1 in Wharton Magazine.
What If Companies Practiced Kindfulness?— Article #2 in Wharton Magazine
The Best Talent Is Bringing Out Talent in Others—Article #3 in Wharton Magazine.