About
Bruce Kasanoff is a coach and a social media ghostwriter for entrepreneurs.
His job is to help you effortlessly share your best ideas, and to remain focused on the intersection between what matters most to you and to the most valuable members of your network.
Over 750,000 people follow him on LinkedIn and half a million subscribe to his newsletters. If you want to see what matters most to him, Bruce posts his latest thinking on Substack.
He is the founder of Meditate for Peace, a community comprised of over 87,000 people around the world who meditate daily for peace
Some highlights of his career include:
Serving over 100 highly accomplished entrepreneurs, with an average client tenure of over five years
Being a member of Marshall Goldsmith’s 100 Coaches organization
Serving as the "marketing guru" for 250 entrepreneurs through EO's Birthing of Giants program.
Raising or helping raise $20 million for start-up and entrepreneurial ventures
Being an original partner of the Peppers and Rogers Group, helping grow the firm from ten to 150 employees in three years
Working with the Ogilvy & Mather team in the mid-90s to transform the IBM brand from arrogant to approachable
Creating and managing a new product line, growing revenues from zero to $20 million in three years
Bruce earned an MBA from The Wharton School, and has delivered over 200 speeches and training program.
BOOKS
How to Self-Promote without Being a Jerk is Bruce Kasanoff’s most popular book. It’s about doing well by doing good.
Never Tell People What You Do is about learning to say what you want, instead of merely telling people what you have done so far.
I Am is a meditative and enriching workbook that Bruce Kasanoff co-authored with Amy Blaschka.
In 2001, Bruce Kasanoff wrote Making It Personal, one of the earliest books to predict the effects personalization technology would have on business and society.
In 2013, Bruce Kasanoff wrote Smart Customers, Stupid Companies with co-author Michael Hinshaw; it focused on how disruptive technologies would impact companies.
IN THE NEWS
Ask An Expert: Bruce Kasanoff on the Keys to Self-Promotion—All Of It with Alison Stewart on WNYC in New York
Bruce Kasanoff on My Wakeup Call with Mark Goulston—transformational listening.
How to Self-Promote without Being a Jerk—MIT Career Lunch and Learn—This webinar for MIT’s Alumni Association was their most popular ever.
Humans, Not Customers—On The Groundswell Marketing Podcast, host Scott Martin tried to get Bruce to talk about marketing. He failed, but succeeded on many other levels.
Be Human—Bruce’s second appearance on Scott Martin’s Groundswell podcast, and one of his favorite conversations ever.
Sell Your Talent, Not Your Time—CNBC made a video about Bruce Kasanoff’s perspective on this.
Storytelling for Career Success—Article #1 in Wharton Magazine.
What If Companies Practiced Kindfulness?— Article #2 in Wharton Magazine
The Best Talent Is Bringing Out Talent in Others—Article #3 in Wharton Magazine.