For 12 years, I’ve been helping clients find a single point of alignment—a kind of hidden doorway—between themselves and the people who matter most to them.
I call it the Resonance Point.
It’s the overlap between what deeply matters to you and what resonates with your extended network—not just followers or customers, but people you’d gladly speak with if you found yourselves in the same room.
When you find this point, things shift. Communication gets easier. Meaning deepens. Opportunities ripple outward, often in surprising ways.
Here’s the hard part: most people can’t locate this point on their own.
I can find it quickly for others, but I still struggle to find it for myself. That’s the nature of resonance: it needs reflection.
Too many entrepreneurs treat this like a mass-marketing exercise. They want to resonate with 10 million people.
But resonance doesn’t scale like that.
Zoom in. The closer you get to what truly, unmistakably matters to you, the more others feel it. But not everyone will. That’s okay. You’re not here for everyone.
Then comes the final step: Of the things that matter most to you, which ones also matter deeply to your people?
This is where most impulses collapse. They’re either too self-focused, or too generic. They miss the sweet spot.
As a ghostwriter, I often serve as an advocate for my client’s network. I listen for the 10% of what they say that has real value for others… and gently discard the rest.
It’s not that the other 90% isn’t interesting. It’s just not resonant.
For example, most people don’t care that I get hungry at 11 a.m. or that a mosquito ruined my night. But they might care when I write about navigating a challenge they also face… especially if I do it with clarity and heart.
Some rare people naturally hit their Resonance Point. I had dinner with one of them last night. She’s so aligned with her calling that she doesn’t even think in terms of audience. She just shows up, soul-first.
For the rest of us, it takes reflection, feedback, and usually another pair of eyes.
This article won’t solve it for you. But it might point you toward the one place worth focusing your attention: where what matters most to you… meets what matters most to those you serve.