About Me (Bruce Kasanoff)
I am a catalyst for expansive entrepreneurs. I help people who are already reaching to see the simple thing underneath all the complexity in their lives.
I love bringing people fully to life. I do this in the most subtle and non-intrusive manner possible. My strongest hope is that you’re not really sure why I helped you, but you are 100% convinced that I did.
This is because the work side of my life is not about me. It’s about you.
There are a whole bunch of things I did well, but no longer do: earned an MBA from Wharton; worked in marketing, strategy and entrepreneurship; was an original partner of the Peppers and Rogers Group, helping grow the pioneering one-to-one marketing firm from 10 to 150 people in three years; was part of the Ogilvy & Mather team that helped reposition IBM; served for five years as the “marketing guru” to 250 entrepreneurs in the Birthing of Giants program; raised or helped raise more than $20 million for entrepreneurial ventures.
Along the way, the Chartered Institute of Marketing named me one of the 50 most influential thinkers in marketing and business. I became a LinkedIn Influencer and attracted 800,000 followers. Today, half a million people subscribe to my newletters.
None of that stuff I just told you matters, with one exception: when I set my mind to something, I do it.
Today, I am setting my mind to bringing out the light in others. My goal is to help you be fully alive, utterly thrilled with you life, career, and way of being.
How I do this changes depending on who you are. If this sounds vague, you are listening well. It is. But after we have one conversation, things will become much clearer… because I will tailor my approach to your needs. And I will explain exactly what to expect.
BTW, I will take less of your time and money than you imagine.
The first step is to send me a short note. Just tell me what caught your attention. I’ll respond quickly with a suggested time we can talk.
A bit more background
Over the past decade-plus, I have had thousands of conversations with entrepreneurs, executives and other thoughtful people, initially as a social media ghostwriter and increasingly as a coach. My work tends to begin with a deceptively simple question: What are you feeling? I listen for what is being said, what is not being said and where/when you seem most alive.
I am the author of six books, including How to Self-Promote without Being a Jerk, Making It Personal and, with Amy Blaschka, I Am. My newsletter include:
Bruce Kasanoff on Substack—My most personal and provocative writings go here.
Mountain Minute —Open your heart. Enrich your career... and life.
Distill the Real You —For builders and leaders: get closer to what you're meant to create next.
Meditate for Peace—Professionals & seekers spreading peace through stillness.
Stop the Pain—Find and remove the things causing you the most pain.
I am a proud member of Marshall Goldsmith’s 100 Coaches community.
Underlying all of this is a philosophy that has followed me throughout my career: do well by doing good, help rather than impress, and leave people better off than you found them.
These days, I am trying to add one more principle:
Play like it is your job.
Testimonials
“Bruce Kasanoff is the master at dislodging you from your inbox and providing rocket fuel for more expansive thinking.”
—Dottie DeHart, Principal at DeHart and Company Public Relations
“Bruce asks powerful questions that sometimes stop me in my tracks, making it easier for me to recognize what matters most."
—Brandon Rodman, CEO and co-founder, Previ
“Bruce has an uncanny understanding of human nature, business success and persuasive communication—he asks insightful questions and is a brilliant interpretive listener—and he weaves together insights, almost magically, to help me become an even better (and more fulfilled) person at work, at home and in my community.”
—Dr. Paul L. Corona, Clinical Professor of Leadership, Kellogg School of Management at Northwestern University
“Bruce facilitates a community of extraordinary humans who inspire my curiosity and challenge my thinking with every encounter. His Bend Reality sessions have expanded the capacity of my heart and strengthened my belief in what is possible.”
—Paula Di Rita Wishart, Executive Coach
“Bruce helps me find the perfect ways to get my messages across. With seeming ease, he consistently articulates exactly what I want to say. I'm thrilled with our partnership, which has been productive, fun and full of mutual growth. He's the best!”
—Molly Tschang, co-author of “Say It Skillfully”