My Story
Yes, that’s really me behind all that snow.
Hi, I'm Bruce Kasanoff.
Over the years, I've worn numerous hats—entrepreneur, author, executive coach, and social media ghostwriter—but none of these fully capture who I am.
My passion is serving expansive, deeply curious people who want more than surface-level success. I help entrepreneurs and leaders blend business acumen with genuine self-reflection, because real impact often comes from listening to both your head and your heart.
On Substack, I write a newsletter dedicated to what I just shared a second ago.
My clients and friends are people who know how to get stuff done AND who love to go deep. I'm drawn to people who seek lasting transformation, who want to grow and live a more expansive life.
I recognize that some of my clients like to read a more traditional bio, so here’s mine:
Bruce Kasanoff serves as an agent of transformation for entrepreneurs.
One of the original LinkedIn influencers, Bruce has built a following of over half a million professionals who read his newsletters:
Bruce Kasanoff on Substack—his most personal and provocative writings go here.
Mountain Minute—how to grow your career by helping others
Meditate for Peace—over 87,000 souls around the world who meditate daily for peace
SELFLSS—when ego leads, progress stalls; let’s move past ego together
Distill the Real You—get closer to who and what you were meant to be
Big Deep Questions—a deep dive into greater growth and meaning (monthly)
Bruce is also the founder of Bend Reality, a community of expansive human beings.
He has written six books, including How to Self-Promote without Being a Jerk.
A proud member of Marshall Goldsmith's 100 Coaches program, he fully embraces its mandate to be of the greatest possible service to others.
He earned an MBA at The Wharton School and has presented his ideas at Wharton, Yale University and New York University.
Bruce splits his time between Bend, Oregon and New York City. He practices holotropic breathwork, trains at Paradox Strength, loves dogs and skiing, and maintains what he calls "inner hygiene"—the daily practice of clearing limiting beliefs before they calcify into patterns.
In other words, his job is to help you grow.
Testimonials
“Bruce Kasanoff is the master at dislodging you from your inbox and providing rocket fuel for more expansive thinking.”
—Dottie DeHart, Principal at DeHart and Company Public Relations
“Bruce asks powerful questions that sometimes stop me in my tracks, making it easier for me to recognize what matters most."
—Brandon Rodman, CEO and co-founder, Previ
“Bruce weaves together insights, almost magically, to help me become an even better (and more fulfilled) person at work, at home and in my community.”
—Dr. Paul L. Corona, Clinical Professor of Leadership, Kellogg School of Management at Northwestern University
“Bruce facilitates a community of extraordinary humans who inspire my curiosity and challenge my thinking with every encounter. His Bend Reality sessions have expanded the capacity of my heart and strengthened my belief in what is possible.”
—Paula Di Rita Wishart, Executive Coach
BOOKS
How to Self-Promote without Being a Jerk is about doing well by doing good.
Never Tell People What You Do is about learning to say what you want, instead of merely telling people what you have done so far.
I Am is a meditative and enriching workbook co-authored with Amy Blaschka.