Unconditional love is not what it sounds like. It doesn’t mean learning to love the bully who beat you up in 5th grade, or starting to hug strangers on the street.
It means returning to coherence, a state in which you are able to tap into the consciousness that exists across the entire universe.
It means jettisoning all that cruft (bad code) that keeps pecking away at your mind.
It means admitting once and for all that the reason there seems to be evil in the world is because you allow anger, impatience, hate and fear to exist within you.
Peace in yourself, peace in the world isn’t just a nice saying. It’s the literal truth.
To me, unconditional love is the awe I feel for the consciousness that permeates the universe. It is magical, lyrical, and exquisite beyond comprehension.
I work with entrepreneurs because the most accomplished entrepreneurs are literally building the world our grandkids will inherit. If I can nudge them towards unconditional love, they will build a more compassionate and coherent world for our kids’ kids.
Let me share a quick personal story…
The dog in my LinkedIn header is Lola. Last summer, when she was barely one year old and pregnant, someone tied her to a post and abandoned her in a Mexican desert. Fortunately, she chewed through the rope, dug a hole and gave birth to eight puppies, whom she kept alive until they were found and brought to a local rescue. Weeks later, our local Oregon rescue organization drove them 1,500 miles to our town, where we adopted her.
That was four months ago. Lola embodies the courage I am trying to foster in relearning to trust my heart. Early in life, she encountered evil and yet has relearned how to love. I want to be able to regularly leave words behind and experience love in a similar manner.
If you don’t know me already, I’m Bruce Kasanoff. For 15 years, I’ve served entrepreneurs as a ghostwriter. I split my time between Bend, Oregon and New York City; one is a very small city surrounded by national forest, and the other is, you know, the exact opposite. I’m logical, but also highly intuitive.
In 2026, I’ll be on a journey to open my heart and to nudge you to do the same. If this sounds like a path you need to walk, please join me.
Who am I?
For 15 years, I’ve served entrepreneurs as a ghostwriter.
My work takes many forms. It depends on what you need. These days, I focus on helping entrepreneurs be more heart-centered in the ways they communicate and interact with others.
Under my own name, I write for over 400,000 people on LinkedIn and just over 2,000 on Substack… but Substack brings me in contact with some truly expansive souls. I’ve had many articles attract a large audience, but here are some of the very first ones.
I am a member of Marshall Goldsmith's 100 Coaches program, and I fully embrace its mandate to be of the greatest possible service to others.
I’m the author of How to Self-Promote without Being a Jerk, which has helped tens of thousands of professionals who don’t like to brag. I also wrote the career guide, Never Tell People What You Do (here’s a quick and fun video summary.) My 2001 book, Making It Personal, predicted many of the personalization practices that have become mainstream today.
My other accomplishments include:
As a strategist…
The Chartered Institute of Marketing named me one of the 50 most influential thinkers in marketing and business today (that was a long time ago).
I was part of the Ogilvy & Mather team in the mid-90s that helped transform the IBM brand from arrogant to approachable.
I earned an MBA at The Wharton School and has presented at Wharton, Yale University and New York University. (I also taught one semester at the graduate level at Babson College, filling in for a professor on sabbatical.)
As an entrepreneur…
I have raised or helped raise $20 million for start-up and entrepreneurial ventures. I was also the "marketing guru” for 250 entrepreneurs—over five years—through the Birthing of Giants program.
I was an original partner of the Peppers and Rogers Group, and helped grow that firm from ten to 150 employees in three years.
I grew sales of a new product line from zero to $20 million in three years, while also traveling 14 times to Asia to establish two new factories to handle the demand.
I will cross the street to pat a dog, or drive 1,000 miles to ski a powder stash.
Testimonials
“Bruce Kasanoff is the master at dislodging you from your inbox and providing rocket fuel for more expansive thinking.”
—Dottie DeHart, Principal at DeHart and Company Public Relations
“Bruce asks powerful questions that sometimes stop me in my tracks, making it easier for me to recognize what matters most."
—Brandon Rodman, CEO and co-founder, Previ
“Bruce has an uncanny understanding of human nature, business success and persuasive communication—he asks insightful questions and is a brilliant interpretive listener—and he weaves together insights, almost magically, to help me become an even better (and more fulfilled) person at work, at home and in my community.”
—Dr. Paul L. Corona, Clinical Professor of Leadership, Kellogg School of Management at Northwestern University
“Bruce facilitates a community of extraordinary humans who inspire my curiosity and challenge my thinking with every encounter. His Bend Reality sessions have expanded the capacity of my heart and strengthened my belief in what is possible.”
—Paula Di Rita Wishart, Executive Coach
“Bruce helps me find the perfect ways to get my messages across. With seeming ease, he consistently articulates exactly what I want to say. I'm thrilled with our partnership, which has been productive, fun and full of mutual growth. He's the best!”
—Molly Tschang, co-author of “Say It Skillfully”
“Bruce is the purest listener I have ever met. He taught me a tremendous amount and will do the same for you.”
—Mark Goulston, author of “Just Listen," the top book on listening in the world, also selected as the #2 best communication skills book of all time
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