Social media ghostwriting

My clients are successful entrepreneurs. They have a lot of ideas. I help them focus on one idea at a time, sharing that idea in a clear, concise and powerful manner. The result? Better results.

Here’s how it works…

I always write for a specific person, usually the founder or CEO of a company (but also others, too). The social media pieces I create are in his or her voice, as they are based on weekly conversations I have with my client. As you probably know, such personal and genuine posts are what works best on social media.

My client and I have a standing weekly call, usually of 30 minutes. We have a conversation about a specific topic, but my client does not need to do any advance preparation. I capture at least 50% of his or her words verbatim, and use them in our posts.

These days, most clients prefer to share short (about 200 word) posts on LinkedIn, but I can also create articles or content for other outlets.

My base retainer covers a weekly call plus 1-2 short posts a week; if you need more content, no worries… I can adjust my retainer.

You're not just paying me for writing. The vast majority of my clients value our weekly conversations as extremely valuable in helping them clarify what matters most to them, and in refining how to best communicate with others. I offer strategic guidance and ask powerful questions that lead to greater insights.

This is what makes me unique:

Lots of writers say they understand social media. I’ve attracted a following of over 850,000 professionals on LinkedIn; this proves I understand social media. (If you can find a writer with more followers, you may want to hire him or her, instead of me.)

I hesitate to say this, because it might create the impression I am ego-driven, expensive, and sold out. None of those are true. I almost always have room for one more client.

What to expect from me...

I work fast and produce top-notch content.

I'm much more than just a writer. I've launched companies, raised venture capital, been a highly successful speaker, and helped technology companies go from startup to IPO. Today, I'm a ghostwriter by choice, because it's invigorating and enlightening to have smart people call me each day with their best ideas.

The next step

Please press the button and let me know a convenient time for us to talk. I can learn about your goals, and also tell you a bit more about how I can help you.

 
 

FAQs

Do you ghostwrite books? Sorry, no. But I can help you use social media to test and refine ideas you’d like to include in a book.

Can I see samples of your work? All my client work is confidential, so I can't share that. But I have written over 600 articles under my own name on LinkedIn, and over 100 articles on Forbes.

What is your typical turnaround? One to two days for social media posts.

What topics do you write about? If you can describe it, I can write about it.

Is it "cheating" to use a ghostwriter? There's one reason why I love being a ghostwriter, and that's because it exposes me to fascinating and accomplished people. So it's ridiculous to believe that a ghostwriter supplies the ideas; 95% of the time, the client supplies the ideas.

How much time does it take to work with a ghostwriter? You will need 30 minutes a week to talk with me, plus another 30-45 minutes to review my drafts and interact with your network online.

What is the key to success? Having done this for years, I've learned that one element rises above all others when it comes to social media success: publishing regularly. That is, if you don't publish on a regular, predictable basis, you won't be happy with your results. That’s why we talk once a week.

Do you work on resumes/CVs? Sorry, no. 

Does social media attract new clients? Yes! Aside from referrals, I get 100% of my new clients from social media. I do no outbound selling or advertising. My best clients have similar experiences. I say "best" because success on social media requires persistence and consistency; readers have to get used to seeing your posts, so that they begin to look for them. Trust develops over time, and curiosity builds. I get many emails from prospects that begin, "I've been following your stuff for a while now, and..."