Bruce Kasanoff is a social media ghostwriter who also writes (and speaks) under his own name. He lives according to a philosophy of doing well by doing good.
Bruce is the author of How to Self-Promote without Being a Jerk—which has helped tens of thousands of professionals who don’t like to brag—and Never Tell People What You Do. His 2001 book, Making It Personal, predicted many of the personalization practices that have become mainstream today.
He is the co-author with Amy Blaschka of I Am: Escape Distractions, Unlock Your Imagination & Unleash Your Potential, a #1 new release on Amazon in Health & Stress.
He is a LinkedIn Influencer followed by more than 850,000 professionals, and also is a Forbes contributor in the Leadership and Career channels; his focus is on bringing out talent in others.
Bruce is much more than “just” a writer. His other accomplishments include:
As a strategist…
The Chartered Institute of Marketing named Bruce one of the 50 most influential thinkers in marketing and business today.
He was part of the Ogilvy & Mather team in the mid-90s that helped transform the IBM brand from arrogant to approachable.
He earned an MBA at The Wharton School and has presented at Wharton, Yale University, New York University, Fairfield University and Babson College.
He taught the capstone entrepreneurial course in the MBA program at Babson College.
As an entrepreneur…
He has raised or helped raise $20 million for start-up and entrepreneurial ventures. He was also the "marketing guru” for 250 entrepreneurs—over five years—through the Birthing of Giants program.
Bruce was an original partner of the Peppers and Rogers Group, and helped grow that firm from ten to 150 employees in three years.
He grew sales of a new product line from zero to $20 million in three years, while also traveling 14 times to Asia to establish two new factories to handle the demand.
In Park City, Bruce is also known as the Chairlift Chats guy, who interviews fascinating people on chairlifts. He skis about 55 days a year, usually 90 minutes at a time. (Your "lunch" is his 10,000 vertical feet.) Also, just for fun he takes abstract photographs.
In the News…
How to Self-Promote without Being a Jerk: MIT Career Lunch and Learn—My webinar for MIT’s Alumni Association was their most popular ever.
Humans, Not Customers—On The Groundswell Marketing Podcast, host Scott Martin tried to get Bruce to talk about marketing. He failed, but succeeded on many other levels.
Serve, Don’t Sell—On The Rodcast, Bruce asks, “Are you doing the things that give you joy? Before you answer, please understand that my definition of joy is over the long run, rather than in just the next 30 minutes…”
How to Build Your Personal Brand—Bruce’s interview on The Manila Folder explains: why a personal brand is important if you want success; how to start building your personal brand; how to get social media posts to spread; why authenticity is key.
Building a Career as a Ghostwriter and Influencer—Dan Schawbel interviewed Bruce on HuffPost.
Launching Park City Think Tank—KPCW public radio interview wth Bruce and Amy Blaschka.
The Art of Adventure— In this episode, Bruce shares his interesting journey to becoming a ghostwriter, and Derek Loudermilk leads the conversation into some nitty gritty details about communicating ideas clearly.