Doubt my headline? A researcher who writes well might get 5 or 10 times as many grants over the course of her career. Writing matters.
1.) Have a repeatable message. In most companies, it takes more than one person's agreement to do... anything. The people who control your fate must be able to easily grasp & share your messages. Ask yourself: what do I want the reader to learn? Even better, what do I want the reader to do after reading what I wrote?
2.) Know your audience. If you write everything in the same style, you are - sorry - an ineffective writer. Adapt your style and approach to match the needs of the people you wish to influence. Ask yourself: who is going to read this, and how do they think? To get a clue, re-read anything they have sent to you.
3.) Be powerful, not passive. Whenever you write, show people how and why to take action. Demonstrate that you are doing the same. Empower others. Get them moving ahead.
4.) Use examples. If you are suggesting that your boss approve a new expense, tell him or her why the expense is such a good investment and give examples of how it will support your group's goals.
5.) Use more pictures and fewer words. That's why I made an image to include in this post, and why it's a post and not a (longer) article.