Bruce Kasanoff is a skilled practitioner of enlightened self-interest, which means genuinely helping others and being secure in the knowledge that this sort of positive behavior will ultimately benefit you as well. His most popular three speaking topics are...

How to Self-Promote without Being a Jerk

Bruce Kasanoff delivered this presentation as a webinar for MIT's Alumni Association. You can listen to the webinar above.

Would you rather visit the dentist than brag about your own skills and achievements?  Then this presentation is for people like you.

Unfortunately, you can’t just go about your business and hope someone notices you (or your company). Like it or not, it’s important to make it easy for others to understand what you aspire to accomplish and what you have to offer. That takes self-promotion, and this event explains how to do it in a respectful, honest, and effective manner.

In this presentation, you will learn:

  • Why helping others is the most effective and easiest form of “self-promotion”
  • Why you should use social media, even if you hate using social media
  • When and why it makes sense to communicate as though you were talking to a seven-year-old
  • The misunderstood power of context, and why the lack of it slows so many careers
  • Why you should use social media, even if you hate using social media


How to Bring Out Talent in Others

To reach your full potential, you must learn to bring out the best in others. When you become a person who cultivates talent in others, it enriches your life and career.

This talk is an expanded version of the article that "mattered most" to LinkedIn’s members the first year they awarded such a recognition.

This session includes a series of tips for recognizing talent in others, moving past your own biases, and shifting your habits to be more supportive of your friends, family members, and peers.

To bring out the best in others, you must learn to listen to the things you don't want to hear...

  • The people who disagree with your own opinions
  • The people who love the sound of their own voices, but who actually say things of value
  • The people who are too shy or nervous or disenchanted to participate


Kindness Will Lead You to Success

This presentation is based on our Enlightened Self-Interest Credo, which is:

Be generous and expert, trustworthy and clear, open-minded and adaptable, persistent and present.

Taken together, these elements provide a concise summary of the path to a kinder—and more productive—organization. You don't have to buy, install, or license anything. You just have to remember one sentence, and live by it.

In truth, this is harder than it sounds, and this session will outline both the challenges as well as the opportunities. Your culture, compensation, and strategy all have to acknowledge the role you want kindness to play in your everyday activities.

  • Kindness simply means that you focus on helping others
  • Helping others is the single best mindset for success in the business world
  • When corporate systems and cultures lose sight of kindness, everything else starts to spin out of control



  • Microsoft
  • Hewlett-Packard
  • Wolters Kluwer 
  • IBM
  • GE
  • The Wharton School
  • NYU
  • Fairfield University
  • Yale University
  • Wesleyan University
  • Oracle
  • Gazelles
  • EO (formerly YEO)
  • Wholesale Florists & Florist Suppliers of America
  • Sun Microsystems
  • ASAE
  • American Society of Association Executives 
  • DCI
  • Customer Service Management 
  • Broadvision
  • Pivotal
  • Intraware
  • Carlson Wagonlit
  • Unilever
  • Kimberly-Clark
  • Cadbury 
  • Bertelsmann


Facilitation Topics:

  • Careers
  • Employee engagement
  • Communications skills
  • Corporate culture
  • Personal growth
  • Social media
  • Talent management
  • Work/life balance


"Thank you for providing an excellent keynote to kick off our conference in the main tent. Throughout the conference, each of us heard references to the challenges you put in front of our OD members."

 David Brown, President, Independent Doctors of Optometric Care (IDOC)

“'A delight... an inspiration... a breath of fresh air.' These are the kinds of comments we’ve been getting from attendees ever since Bruce spoke at Bend WebCAM in October.

Cam Davis, Co-Chair, Bend WebCAM Conference

"Thank you again for the terrific job you did keynoting the Platinum PR Awards. It was a pleasure working with you, and your ‘Help This Person’ message is certain to inspire the hundreds of PR professionals at our event.

Steve Goldstein, Editorial Director of Events - Access International/PR News

"You are inspiring (both personally and professionally). Haven’t stopped thinking about the words of wisdom, and the notable experiences that you shared during your two talks."

Susan Sano Berado, Online Content Strategist

"I just wanted to say thank you once again for sharing your expertise with your dynamic presentation on Saturday. I had to watch most of it from the hallway due to the popularity!"

Stephen A. Kirsche, Jr., Wesleyan University, University Relations

“Bruce - I think I was meant to attend your presentation at Wesleyan University. Your talk on How to Bring Out the Best Talent in Others was a win-win-win for me. It helped me realize how in line your clearly stated approach is with my core values, it helped me see that I needed help, and it spurred me to action on transitioning my career from an active law practice to helping other attorneys improve their practices (and lives). Thank you for being a catalyst, helping me to help myself and others.”

Barry Seidel, Esq.