Wouldn't it be wonderful if you could make more money just by being kinder to people?

You can.

That's the basic idea behind our work, if you define "kind" as meaning helping others in a meaningful and substantive manner.

Even when it's difficult. Even when being "kind" requires sacrifices on your part.

The basic idea is pretty simple: help others, and you will benefit, too. Some call this approach enlightened self-interest. We call it basic common sense. By acting this way, you will help create the type of world in which you will enjoy working and living.

We've structured the pages that follow around a single sentence, our credo:

Be generous and expert, trustworthy and clear, open-minded and adaptable, persistent and present.

Generous means to help others long before – and after – you need their help.

Expert means to be extremely competent in one or more areas that others value. It also means that whenever you take on a task, you do your best.

Trustworthy means to take ownership of your words and actions, and recognize that you live in a world in which they will increasingly be recorded, remembered, analyzed, and replayed.

Clear means to know what you want and to be able to communicate it effectively.

Open-minded means no matter how knowledgeable or successful you become, you never stop listening and learning.

Adaptable means to keep your options open, so that when the world surprises you, it won’t be that surprising.

Persistent means to keep trying, even when times are tough and you are are tempted to quit.

Present means that although you should learn from the past and be prepared for the future, you should pay close attention to the present moment as it unfolds - otherwise, you will miss a great deal.

The pages that follow were adapted from Bruce Kasanoff's book How to Self-Promote without Being a Jerk. They should give you a better understanding of the principles that underlie our work...

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