Free book excerpt

Listen below to an interview Michael Rogers conducted with Bruce Kasanoff about How to Self-Promote without Being a Jerk.

How to Self-Promote without Being a Jerk

The pages that follow represent about the first 40% of my Kindle book, How to Self-Promote without Being a Jerk. The book also has cute cartoons, so you might want to invest $4.95 and buy it, even though you can read the first half here, for free.

Let’s be clear: you are most definitely not a jerk.

The book is for people who are reluctant to blow their own horn. This is almost certainly true of you;, otherwise, you would have picked up the book “How to Hog the Limelight” instead of this one.

First, some goods news: increasingly, the world favors people like you. The rise of social media and 24/7 wireless services makes life far more transparent than it was even a few years ago. Word spreads faster. Social media is all about sharing the good stuff and warning people about the bad.

If you are nasty or deceitful, others find out quickly. If you do something wonderful, the same is true.

That having been said, there are more than seven billion people in the world. You can’t just go about your business and hope someone notices you. Like it or not, you have to make it easy for others to understand what you have to offer, and what you aspire to accomplish.

That takes self-promotion, and time. This book explains how to do this in a respectful, honest, and effective manner.

The basic idea is pretty simple: help others, and you will benefit, too. Some call this approach enlightened self-interest. I call it basic common sense. By acting this way, you will help create the type of world in which you will enjoy working and living.

I’ve structured this book around a single sentence, one I use every day. It drives my consulting practice, my writing, and the way I lead my life:

Be generous and expert,

trustworthy and clear,

open-minded and adaptable,

persistent and present.

Generous means to help others long before – and after – you need their help.

Expert means to be extremely competent in one or more areas that others value. It also means that whenever you take on a task, you do your best.

Trustworthy means to take ownership of your words and actions, and recognize that you live in a world in which they will increasingly be recorded, remembered, analyzed, and replayed.

Clear means to know what you want and to be able to communicate it effectively.

Open-minded means no matter how knowledgeable or successful you become, you never stop listening and learning.

Adaptable means to keep your options open, so that when the world surprises you, it won’t be that surprising.

Persistent means to keep trying, even when times are tough and you are are tempted to quit.

Present means that although you should learn from the past and be prepared for the future, you should pay close attention to the present moment as it unfolds - otherwise, you will miss a great deal.

This book is a collection of actionable tips, organized around these eight elements. These tips will help you gain the right kind of attention.

Just so you know, modest portions of this book have appeared in some of my LinkedIn articles; I chose some of the passages that readers seemed to find most helpful.

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