Half my clients are focused on coming up with their WHY, so I thought it might be useful to share the "why" I just wrote for the Kasanoff Institute. I welcome your comments and suggestions... We bring clarity and focus to ideas that empower others. If you are a power-hungry Machiavellian egomaniac, we are going to politely decline your business. We are excited by positive ideas and innovative solutions that deserve a wider audience. Helping to spread such ideas is why we get out of bed in the morning. Our work is grounded in the concept of enlightened self-interest, a philosophy that not only works extremely well on social media but also across your entire career. It means to focus first and foremost on helping others. We help you find the intersection of helping others and exceeding your own goals.