My digital marketing classes train professionals to use social media in a proactive, highly positive manner. Instead of selling, crowing about themselves and trying to out shout their competitors... my clients help their customers, colleagues and communities succeed, and in the process they raise their own profiles.
I teach people about social media, social good, and the power of altruism in the business world.
Our world is becoming increasingly interconnected and transparent, which is another way of saying everyone knows everyone else's business. In this world, dog-eat-dog strategies just won't work.