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The “takers” of the world want other people’s money; their first inclination is to sell something – anything – so that they get more money.

Here’s a far better strategy: serve the best interests of people you want to impress.

I call this strategy Serve, Don’t Sell. It works extremely well on social media.

To offer a simple example, do you know what is the most effective and profitable way to attract new customers?

Advertising? No.

Sales calls? No.

Social media? No.

The best way to get new customers is through referrals. People take a risk when they recommend you to their friends, and people understand this. So, when your friend or colleague tells you how much she liked dealing with a company, you tend to pay attention.

Before a customer can give you a referral, you have to serve that customer.

Serve first, and only then, sell. Most companies get this backwards.

I can help you use this strategy to grow your business.