Give away good ideas
The secret to success in social media is to give valuable ideas away for free. This concept terrifies some people,, because they think that if they give away all their best ideas, they will have nothing of value to sell.
The truth is that you will have much more of value to sell, because you will have more credibility, more contacts, and more people who are interested in what you have to say.
If you don’t believe me, ask Guy Kawasaki, Seth Godin, or anyone who has built a viable, online media business over the past decade. The more you give away, the more people want to buy from you.
It’s crazy, but true.