by Bruce Kasanoff, storyteller
Storytelling is using interesting and memorable stories to communicate effectively.
You can hire me to collect stories from you and transform them into articles, social media posts, internal memos, and even pitches... that work far better than what you have previously shared.
All sorts of people use my services to help them be more compelling: CEOs, entrepreneurs, consultants, political leaders, and even authors.
In other words, I'm a storyteller you can hire to ghostwrite for you. Here's a bit about how it works...
What does the ghostwriter (me) do versus the ghostwriter's client (you)? In most cases, my client has both an interesting set of ideas and a reason to share them. For example, a CEO might wish to inspire his or her employees and also attract clients. An entrepreneur may be trying to get both investors and potential customers excited about their startup.
In all cases, my client has a goal. It might be to grow their business or simply to share a lifetime's worth of knowledge. Some clients are deeply interested in the creative process, while others simply want to keep their name front and center. Either way, my job is to package my client's ideas in the most compelling way possible. This means that it is the ghostwriter's job to actually write the article, speech, or book... but the content has to be in synch with the client's goals and ideas.
Is it "cheating" to use a ghostwriter? There's one reason why I love being a ghostwriter, and that's because it exposes me to fascinating and accomplished people. So it's ridiculous to believe that a ghostwriter supplies the ideas; 95% of the time, the client supplies the ideas.
Ghostwriters supply patience... Writing takes time. If anything, it is an undervalued and under-appreciated profession. Very few people have taken the time to fully develop their writing skills, and most of my clients simply don't have the time or patience to write three or four drafts of a piece. A CEO, for example, spends the bulk of his or her time interacting with a huge range of people; a ghostwriter spends most of his or her time alone with a keyboard.
In many cases, the perfect path to an extraordinary piece of writing is to combine an idea person (the client) with a skilled writer (the ghostwriter).
How much time does it take to work with a ghostwriter? Most of my client conversations are about 30 minutes long. In the early days of a new client relationship, I can produce a 500 to 750-word article from such a conversation. As my client and I get to know each other, I can often produce two or three such articles from a 30-minute conversation. This is because over time I learn my client's voice and my client learns the best way to communicate with me.
I typically send my client a draft about two days after we speak. The client then has to read my draft and get back to me with any feedback. My goal is to produce a perfect draft that needs no changes, but from time to time there are a few changes, which I make promptly. So it's pretty easy for my clients to publish articles two or three days after we talk.
What is the key to success? Most of my clients—in some respect—make their living through thought leadership and by growing the value of their intellectual property (IP). My job is to increase the value of their IP by spreading it in a clear, compelling, and engaging way across social media.
Having done this for years, I've learned that one element rises above all others when it comes to social media success: publishing regularly. That is, if you don't publish on a regular, predictable basis, you won't be happy with your results. For that reason, I ask that new clients agree to publish at least four times a month, and preferably six.
You're busy. I get it.
I've structured a process that doesn't take much of your time. Once we've had a few conversations (please see the one-minute video at the bottom of this page) and I've written a few pieces for you, I can take the ball and run with it. I'll send you headlines or ideas in advance, you approve all or some of them, and then I draft your articles and posts.
What to expect from me...
I work fast and produce top-notch content.
I'm much more than just a writer. I've launched companies, raised venture capital, been a highly successful speaker, and helped technology companies go from startup to IPO. Today, I'm a ghostwriter by choice, because it's invigorating and enlightening to have some of the smartest people in the world call me each day with their best ideas.
You can count on me to steer you in the right direction, leveraging my knowledge of social media. Translation: not many ghostwriters have built a following of more than half a million people. (The actual number is two; the other one is Jeff Haden. He ghostwrites books, so if that's your goal, call him.)
To get started or learn more, please use my Contact Form to give me a few times that you are available to talk.
Do you ghostwrite books? Technically, no. I won't write a whole book with you. But I have numerous clients who commission me to test book ideas by writing posts and articles. For example, by sharing 30 to 50 posts, you can get a very strong sense of which topics resonate and which do not. Plus, the comments you receive will strengthen your sense of what your readers need. Finally, by sharing such posts, you will be establishing yourself as an expert in that area of focus.
Can I see samples of your work? All my client work is confidential, so I can't share that. But I have written over 600 articles under my own name on LinkedIn, and over 100 articles on Forbes. Prospective clients use these pieces as a way to explore my ability to write in a clear and compelling manner.
What is your typical turnaround? One to three days.
What topics do you write about? If you can describe it, I can write about it. That said, I have often written about technology, career development, business strategy, financial services, health care, innovation, startups, venture capital, personal development, leadership, marketing, customer experience, and social innovation.
Do you work on resumes/CVs? Sorry, no.
Does social media attract new clients? Yes! Aside from referrals, I get 100% of my new clients from social media. I do no outbound selling or advertising. My best clients have similar experiences. I say "best" because success on social media requires persistence and consistency; readers have to get used to seeing your posts, so that they begin to look for them. Trust develops over time, and curiosity builds. I get many emails from prospects that begin, "I've been following your stuff for a while now, and..."
SAMPLES OF MY WORK
Since my clients are confidential, I use works published under my own name to give you an idea of my writing style...
MY TOP 10 ARTICLES