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SIMPLIFY YOUR FUTURE: Simple Principles for Complicated Times, a 15-page guide by Bruce Kasanoff

This short guide offers a prescription for a successful life and career. It's based around a single sentence:

Be generous and expert, trustworthy and clear, open-minded and adaptable, persistent and present.

The guide shows you why it is worth your effort to commit this sentence to memory, and then to live by it. Although many of these words sound like something Ben Franklin might have written, each of the qualities are deliberately included for their relevance to today's rapidly-changing world.

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SMART CUSTOMERS, STUPID COMPANIES: Why Only Intelligent Firms Will Thrive, and How to Be One of Them, (this excerpt includes Introduction and Chapter One) by Michael Hinshaw and Bruce Kasanoff

SMART CUSTOMERS, STUPID COMPANIES: Why Only Intelligent Firms Will Thrive, and How to Be One of Them, (this excerpt includes Introduction and Chapter One) by Michael Hinshaw and Bruce Kasanoff

Last decade, companies strove to be great. Now they need to act as smart as the customers they wish to serve. Why? Because acting dumber than your customers is not a sustainable business model.

This visually arresting book not only challenges business leaders to profit from the wave of disruptive innovation making customers smarter, but it also presents an actionable five-step plan for doing just that.

Hinshaw and Kasanoff explain that disruptive innovation is "already providing individuals with tools more advanced, in many cases, than the most sophisticated commercial enterprises had just five years ago," and argue that "established firms will need to reinvent themselves and disrupt their own industries to stay alive."

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LESS: What Customers Really Want, a 28-page guide by Bruce Kasanoff

LESS: What Customers Really Want, a 28-page guide by Bruce Kasanoff

This guide shares wisdom from Bruce Kasanoff's critically-acclaimed 2001 book, Making It Personal, which showed companies how to deliver personalized services to customers. 

LESS presents a much simpler, and more tactical version of these principles. It shows how customers really want companies to save them time, effort and money. In other words, your customers are likely saying: let me do less. 

The guide offers highly actionable tactics for growing your revenues by giving customers what they really, truly want... less. 

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CLIMB WITH COMPASSION: The Wisdom of Being Both Strong and Kind, a 15-page guide by Luis Benitez and Bruce Kasanoff

CLIMB WITH COMPASSION: The Wisdom of Being Both Strong and Kind, a 15-page guide by Luis Benitez and Bruce Kasanoff

Compassion magnifies your other strengths. If you are tough, it makes you tougher. If you are smart, it makes you smarter. 

Why? Because without compassion, you may be able to do anything, but you cannot take others along for the ride. With compassion, you can lead others to the same sort of success. 

This guide brings together two unique perspectives: Bruce Kasanoff's thoughts on business relationships, along with Luis Benitez's experience guiding people 32 times to one of the highest summits in the world.

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