How do you use social media to attract, engage, and motivate others?
In 2012, when Bruce Kasanoff became a LinkedIn Influencer, he had to compete for attention with Richard Branson, President Barack Obama, and the Prime Minister of Great Britain.
His solution was enlightened self-interest, a principle he already lived by... but that turned out to be a brilliant strategy for gaining traction online.
By helping others, Bruce managed to find an audience and grow it. In Elevate Your Thinking, he takes you through that strategy and shows you how to leverage it in your own career. You'll learn:
- The power of a "serve, don't sell" mindset
- Why every post must help people, even if they don't do what you want them to do
- How to create powerful "hooks" that cut through the clutter of social media
- Why context matters so much, and why so many people sink their own efforts by ignoring this fact.
The next session of Elevate Your Thinking is at Thin Air Park City on April 6, 2018.