Nothing has a greater impact on your future than the stories you tell yourself today.

"I am... not as smart as my peers" will cause you to shy away from opportunity and to remain quiet, even when you alone are the only person with the correct solution.

"I am... not ready to lead" will stop you from winning a job you are better qualified to handle than those who are ego-driven but not especially capable.

Taking control of the stories in your head requires practice and an understanding of human nature. You need to make the process interesting, fun, engaging, rewarding, and effective.

(Most people skip the interesting, fun, engaging, rewarding, and effective parts.)

Amy and I had a blast coming up with dozens upon dozens of stories you can tell yourself. Some are empowering. Others are confidence-builders. But many are simply joyful exercises in unleashing your imagination so that you can envision a better future than you can see when you keep telling yourself "I am... overworked... underpaid... taken for granted... way too busy".

Writing these stories wasn't like writing a typical book. We didn't spend hours in the library doing research. We called no experts.

Instead, we took turns filling in the blank at the end of "I am... _____", and then wrote a passage to spark your imagination. Many days, I woke up knowing how I would fill in the next blank. Other times, Amy's response completely changed my next entry.

I know from long experience that it's very difficult to sit in a chair by yourself and significantly alter your mindset or your path in the months and years ahead. Most of us need a nudge in the right direction, a bit of inspiration, and a way to get going in a brand new, much more rewarding direction.

Please consider this a nudge. Our book is available now on Amazon.

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My two most popular career guides

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Get far better career results

This is an actual Amazon review by Dale Sullivan: 

"Unlike most similar books, Mr. Kasanoff actually explains how to take these baby steps. He doesn’t just tell you that you need to be generous, he explains some of the ways you can be generous and still end up promoting yourself.

"For instance, his first chapter explains how you can help yourself by helping others (really helping others, not just going through the motions). He makes it seem so easy that you wonder why you hadn’t thought of it yourself. 

One of the examples he gives of helping others to help yourself is this: when the phone rings on a busy day, don’t get frustrated by the interruption. Instead, think about how you can help the person who is calling…really help them. When you help them, they remember you (in a positive way). Then when you need help, they want to return the favor.

It’s a fast read, but one read-through isn’t enough. This is the type of book you will find yourself referring to over and over again."

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A collection of my most popular stories

This is an actual Amazon review by Nat B:

"Bruce Kasanoff is to career coaching what Jerry Seinfeld is to comedy. This book should be assigned reading in high school.

Kasanoff practices what he preaches: humble, kind, a great storyteller ... successful. Be like Bruce. Read this book.

Seriously, I can't get enough of Kasanoff's writing. He makes me cry, he cracks me up…

Right after reading Never Tell People What You Do, I purchased two copies for friends and have told countless others to go read it.

And then I went looking for him on social media. He's published 596 articles on LinkedIn. I'm so excited to get caught up on all of those. So far, it's been better than any Netflix binge.

Kasanoff's voice, his poignant messages, his easy breezy style ... His articles and this book are like potato chips. They're delicious and addictive. I can't stop reading--gotta have another..."

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