This book is for those companies who can still survive – and even thrive – if they act decisively and be utterly tenacious in their conviction to act as smart or smarter than their customers.

This book is for those companies who can still survive – and even thrive – if they act decisively and be utterly tenacious in their conviction to act as smart or smarter than their customers.

Dynamic and a quick read, SMART CUSTOMERS, STUPID COMPANIES is a full-color book that focuses like a laser on disruptive innovation and what it takes for a company to profit from it.

The book makes the case that four disruptive forces are making customers smarter than the companies that wish to serve them, and that being dumber than your customers is not a sustainable business model.

Michael Hinshaw and Bruce Kasanoff argue that 25% to 30% of Fortune 500 CEOs are running the next Kodak, but they don’t know it yet. They’ve been lulled into complacency because it has taken two decades for technology to reach a tipping point.

In 1995, or even 2005, technological change wasn’t capable of toppling governments. Now it is. In 2000, the biggest media companies in the world hadn’t lost control of their business models. Now they have. Major companies are so far behind their customers’ expectations that almost a third of them will never catch up.

 

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Buy the book: Smart Customers, Stupid Companies: Why Only Intelligent Firms Will Thrive, and How to Be One of Them

  • Read a glowing review by Don Peppers, bestselling author.
  • Listen to an in-depth interview with Bruce Kasanoff about the book and its lessons for small business.

Praise for Smart Customers, Stupid Companies

“Technology-enabled customers are getting smarter every day, while companies mired in the same old ways of doing business just come off as stupider and stupider. Do not let that happen to you. Instead, follow Hinshaw and Kasanoff's prescription to ride the waves of today's perfect storm of disruptive innovations.”
– B. Joseph Pine II, co-author, THE EXPERIENCE ECONOMY and INFINITE POSSIBILITY: Creating Customer Value on the Digital Frontier

“This is a very insightful book, and one that provides a really different (smarter) perspective on customer centric value co-creation! Hinshaw & Kasanoff make sense of many recent trends and provide a number of coherent frameworks to analyze the state of the industry and to create actionable ideas for change.”
– Frank T. Piller, Professor of Management, RWTH Aachen University, Technology & Innovation Management Group and Massachusetts Institute of Technology, MIT Smart Customization Group

“Every CEO should read this book. The bigger your company the more you need a reality check and this book is just that. Your customers now know more than you do about your business and your competition. With so many innovative technologies present today and coming soon, this is a must read for all business executives!” – Jocelyn Smith, Managing Partner, CEO, infinitee Communications

“If your company regards customers as creatures they 'acquire,' 'manage,' 'control,' 'own' or 'lock in,' your company suffers from a fatal condition that only this sort of respect for customer independence and intelligence can cure.” – Doc Searls, author of THE INTENTION ECONOMY: When Customers Take Charge, and co-author of THE CLUETRAIN MANIFESTO