You've heard this old saying before: give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime. You may even be nodding your head in agreement right now. Sorry— this saying is all wrong.
I like simple principles that people can remember. Too often, we receive advice that is so hopelessly complicated and convoluted that you can't even understand it, never mind live by it. (How many times have you walked out of a meeting confused by what, if anything, was decided?)
You don’t need me to tell you that you lack an easy and memorable way to describe the value you add. You’ve probably spent half a decade or more on LinkedIn with a profile that’s so generic you sound like 28 million other professionals. You’re not positioning yourself properly.
(This article originally appeared on Forbes.) Aside from referrals, 100% of my new business comes from my activities on LinkedIn, Forbes and SlideShare. Almost every day, someone emails me and asks if I have time to speak with them. It’s now 7:45 a.m., and I’ve already received an inquiry today.
You want to be a consultant, but you haven't done much to sell consulting engagements. Or maybe you want to get promoted, but you are reluctant to step up and fight for the bigger, higher risk assignments.