Bruce Kasanoff - bio

Bruce Kasanoff is the Co-Founder of Ikigai Park City, where accomplished professionals co-create the futures they were born to live.

He is the co-author with Amy Blaschka of I Am: Escape Distractions, Unlock Your Imagination & Unleash Your Potential, a #1 new release on Amazon in Health & Stress.

Bruce is also the author of How to Self-Promote without Being a Jerk and Never Tell People What You Do. His 2001 book, Making It Personal, predicted many of the personalization practices that have become mainstream today.  

He is a LinkedIn Influencer followed by more than 750,000 professionals, and also is a Forbes contributor in the Leadership and Career channels; his focus is on bringing out talent in others.

His other accomplishments include: 

  • The Chartered Institute of Marketing named Bruce one of the 50 most influential thinkers in marketing and business today.

  • He was part of the Ogilvy & Mather team in the mid-90s that helped transform the IBM brand from arrogant to approachable.

  • He has raised or helped raise $20 million for start-up and entrepreneurial ventures. He was also the "marketing guru” for 250 entrepreneurs—over five years—through the Birthing of Giants program.

  • Bruce was an original partner of the Peppers and Rogers Group, and helped grow that firm from ten to 150 employees in three years.

  • He taught the capstone entrepreneurial course in the MBA program at Babson College.

  • Bruce grew sales of a new product line from zero to $20 million in three years, while also traveling 14 times to Asia to establish two new factories to handle the demand.

  • He earned an MBA at The Wharton School and have presented at Wharton, Yale University, New York University, Fairfield University and Babson College.

In Park City, Bruce is also known as the Chairlift Chats guy, who interviews fascinating people on chairlifts. He skis about 55 days a year, usually 90 minutes at a time. (Your "lunch" is his 10,000 vertical feet.)

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