The Fine Art of Paying Attention

Photography on metal prints by Park City artist, Bruce Kasanoff

ABOVE: A mockup of my Platform triptych in a conference room.

ABOVE: A mockup of my Platform triptych in a conference room.

Platform Triptych

Platform Triptych

The Edge Triptych Number One

The Edge Triptych Number One

The Edge Triptych Number Two

The Edge Triptych Number Two

Single Panel Images


In 2006, I began disappearing into my basement armed with a camera and the simplest of materials: a flashlight, bits of string and paper, and perhaps another random object.

My original goal was to see if I could duplicate an image I'd seen on a magazine cover, one that portrayed the superstring theory. After a few months, I came pretty close.

Over time, my objective shifted. As a cerebral guy whose mind is often whirling and whose eyes are glued to a screen, I found relief in paying attention to the smallest details.

  • What happens with more light, or less?
  • What if the material changes color, or moves?
  • What if I do the exact same thing again and again? (Cold, hard fact: it is nearly impossible to do the exact same thing again.)

It stunned me—and still does—that beauty and complexity emerge from my simple tinkering. That means that both elements are everywhere if we only stop and pay attention.

You see, the hardest part to master hasn't been the process of photography....

(continued below)

Reaching Down (in foreground) and Ray of Hope triptych, as hung in my living room.

Reaching Down (in foreground) and Ray of Hope triptych, as hung in my living room.

The most difficult part of bringing these images to the world has been to shift my self-conception. I'm a writer, business professional, and speaker. Not an "artist". Certainly not a "photographer".

Last year, I went public and starting offering my images for sale. It was great to get out of my self-imposed box.

This experience has reminded me that dreams and fears are neighbors. When you go for what you really, truly want, you often experience the fear of falling short. Or at least I do.

It's also taught me empathy for others who are stretching their boundaries. I have great confidence as a writer, but not so much as an artist. When someone now tells me, "I'm scared of change," I know how they feel.

So these images are my personal testament to the power of two things:

1. Paying attention to the world around us, and all the wonders it offers

2. Never ignore or minimize your dreams


The details...

Using a process called dye sublimation, we reproduce my photographs onto aluminum. Sublimation is the process of going from a solid to a gas, back to a solid - skipping the liquid state.

The result are large archival images; most of the panels I sell are between 24 and 48 inches wide. Each is glossy and bold, with vibrant colors and rich, deep blacks.

I will have your image produced to order for you, which means you have the option to decide certain details with regards to the edges of the image and the degree to which it is offset from your wall.

(Sorry, if you live outside the U.S., I have yet to find a reliable way to ship my images to you.)


Pricing and other inquiries

Prices start at $1,200 per image, and depend not only on size but also on the options you choose. Don't worry... if you don't want to fuss with the details, I will recommend the options I prefer .

If you are interested in one or more images, please use the button below and I will contact you directly to answer any questions you may have.

Thank you for visiting my art portfolio.