Bruce Kasanoff is a social media ghostwriter, which means that very smart people call him with their best ideas, which he then turns into highly engaging articles.
A LinkedIn Influencer with over 450,000 followers, Bruce is one of the most prolific and popular writers on the subject of doing well by doing good. He is a regular contributor to Forbes and his work has also appeared on the Wharton Magazine blog, HuffPost and Medium.
He is the author of How to Self-Promote without Being a Jerk, which is available exclusively on Amazon as a Kindle title.
Earlier in his career, Bruce helped leading companies elevate the way they attracted and served customers. In 2001, Bruce wrote a critically-acclaimed book, Making It Personal, that predicted many of the highly successful personalization practices that leading companies use today.
Here some of his accomplishments:
- Cited by The Chartered Institute of Marketing – the largest organization of marketing professionals in the world – in their inaugural listing of the 50 most influential thinkers in marketing and business today
- Recognized for writing LinkedIn's "most engaging article of 2013", The Best Talent Is Bringing Out Talent in Others
- Seven times created the #1 most popular presentation of the week on SlideShare, including two presentations with more than one million views (here and here)
- An original partner of the customer strategy consultancy, Peppers and Rogers Group, and helped grow that firm from ten to 150 employees in three years
- “Marketing guru” for over 250 entrepreneurs through the Birthing of Giants program at MIT
- Co-author with Michael Hinshaw of the book Smart Customers, Stupid Companies
- Raised or helped raise $20 million for start-up and entrepreneurial ventures
- Part of the Ogilvy & Mather team in the mid-90s that helped change the brand positioning for IBM. Ran the IBM PC Company direct marketing account, then became the strategist for IBM in the interactive agency.
- Taught the capstone entrepreneurial course in the MBA program at Babson College.
- Delivered hundreds of 1to1 marketing and personalization workshops, keynote speeches and training programs to a wide variety of organizations. His audiences have included executives, physicians, technology and e-commerce professionals, customer service representatives and entrepreneurs.
- For The Danbury Mint, he helped reposition the firm as a leading provider of collectibles for men (instead of just women.) He created a new product line of precision-engineered model cars, took sales from zero to $20 million in three years, and established a business that has been successful for 25 years.
- Earned an MBA at The Wharton School and has presented at Wharton, Yale University, New York University, Fairfield University and Babson College.
He is a passionate skier who has coached young skiers at Stratton Mountain in Vermont. He now skis in Park City, Utah.