BIO OF BRUCE KASANOFF
Bruce Kasanoff is the founder of Kasanoff Ghostwriting. He ghostwrites articles for a wide range of interesting and accomplished professionals.
He is the author of How to Self-Promote without Being a Jerk and Givers Deliver: How to Grow Your Career by Helping Others available exclusively on Amazon as an ebook. A LinkedIn Influencer, Bruce has over 300,000 followers on LinkedIn, where he does his best to inject humanity into the business world. He also is a contributor to Forbes, Wharton Magazine blog, HuffPost and Medium.
Bruce and Michael Hinshaw are the co-authors of Smart Customers, Stupid Companies; the book describes the likely impact of disruptive innovation on customer experience, and warns that all companies must now act like startups. In 2001, Bruce wrote a critically-acclaimed book, Making It Personal, that predicted many of the highly successful personalization practices leading companies use today. He argued not just to treat different customers differently, but also different employees and investors.
Bruce was an original partner of the customer strategy consultancy, Peppers and Rogers Group, and helped grow that firm from ten to 150 employees in three years. Here are a few of his accomplishments:
- LinkedIn Influencer who has written over 400 articles and attracted over 300,000 followers
- Recognized for writing LinkedIn's "most engaging article of 2013", The Best Talent Is Bringing Out Talent in Others
- Seven times created the #1 most popular presentation of the week on SlideShare, including two presentations with more than one million views (here and here)
- Written over 100 articles for Forbes.com
- Published the ebook How to Self-Promote without Being a Jerk, that has been #1 in its categories and has so far attracted 140 reviews on Amazon
- Cited by The Chartered Institute of Marketing – the largest organization of marketing professionals in the world – in their inaugural listing of the 50 most influential thinkers in marketing and business today.
- “Marketing guru” for over 250 entrepreneurs through the Birthing of Giants program at MIT.
- Raised or helped raise $20 million for start-up and entrepreneurial ventures.
- Part of the Ogilvy & Mather team in the mid-90s that helped change the brand positioning for IBM. Ran the IBM PC Company direct marketing account, then became the strategist for IBM in the interactive agency.
- Taught the capstone entrepreneurial course in the MBA program at Babson College.
- Delivered hundreds of 1to1 marketing and personalization workshops, keynote speeches and training programs to a wide variety of organizations. His audiences have included executives, physicians, technology and e-commerce professionals, customer service representatives and entrepreneurs.
- For The Danbury Mint, he helped reposition the firm as a leading provider of collectibles for men (instead of just women.) He created a new product line of precision-engineered model cars, took sales from zero to $20 million in three years, and established a business that has been successful for 25 years.
- Earned an MBA at The Wharton School and has presented at Wharton, Yale University, New York University, Fairfield University and Babson College.
He is a passionate skier who has coached young skiers at Stratton Mountain in Vermont. He now skis in Park City, Utah.