Bruce Kasanoff - bio

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LinkedInBruce Kasanoff helps companies - and professionals - harness the power of altruism. He is author of How to Self-Promote without Being a Jerk, available exclusively on Amazon as an ebook. Bruce has over 120,000 followers on LinkedIn, where he does his best to inject humanity into the business world. He also is a regular contributor to Forbes.

Bruce and Michael Hinshaw are the co-authors of Smart Customers, Stupid Companies; the book describes the likely impact of disruptive innovation on customer experience, and warns that all companies must now act like startups.

Bruce describes his approach to work and life in Simplify Your Future, a free online guide that has been downloaded over 30,000 times.

In 2001, Bruce wrote a critically-acclaimed book, Making It Personal, that predicted many of the highly successful personalization practices leading companies use today. He argued not just to treat different customers differently, but also different employees and investors.

Bruce was an original partner of the customer strategy consultancy, Peppers and Rogers Group, and helped grow that firm from ten to 150 employees in three years. Here are a few of his accomplishments:

  • Recognized by LinkedIn for writing the Influencer article that mattered most to professionals in 2013.
  • Cited by The Chartered Institute of Marketing – the largest organization of marketing professionals in the world – in their inaugural listing of the 50 most influential thinkers in marketing and business today.
  • “Marketing guru” for over 250 entrepreneurs through the Birthing of Giants program at MIT.
  • Raised or helped raise $20 million for start-up and entrepreneurial ventures.
  • Part of the Ogilvy & Mather team in the mid-90s that helped change the brand positioning for IBM. Ran the IBM PC Company direct marketing account, then became the strategist for IBM in the interactive agency.
  • Taught the capstone entrepreneurial course in the MBA program at Babson College.
  • Delivered hundreds of 1to1 marketing and personalization workshops, keynote speeches and training programs to a wide variety of organizations. His audiences have included executives, physicians, technology and e-commerce professionals, customer service representatives and entrepreneurs.
  • For The Danbury Mint, he helped reposition the firm as a leading provider of collectibles for men (instead of just women.) He created a new product line of precision-engineered model cars, took sales from zero to $20 million in three years, and established a business that has been successful for 25 years.
  • Earned an MBA at The Wharton School and has presented at Wharton, Yale University, New York University, Fairfield University and Babson College.

He is a passionate skier, and on winter weekends and holidays he coaches young skiers at Stratton Mountain in Vermont.