The Kasanoff Institute is my effort to get out of my writer's chair and have a greater impact on both individuals and organizations. As I write this in the mid summer of 2017, it's more of an idea than a bustling institute... but YOU can help change that.

My first step is to spark discussions, both online and in person. What does "kindness" mean in a business or professional setting? How can it play more of a structural role within an organization? For example, one of my favorite sayings is "kindness without compassion is cruelty"; I suspect that many employee review processes are needlessly brutal and counterproductive. Likewise, many compensation and metric systems discourage—rather than encourage—acts of kindness.

I can't do this alone. I need you to open your doors, invite me to join you, and allow me to stretch the boundaries of how you look at your world. I'm open to all possibilities, and promise to practice what I preach.

All the best,



Bruce Kasanoff has a worldwide following of over 600,000 professionals who believe—and hope—that kindness has a vital role in the business world.

He is the author of How to Self-Promote without Being a Jerk and also Never Tell People What You Doboth of which have been bestselling Kindle titles on Amazon. 

One of the most approachable LinkedIn Influencers, Bruce delivers workshops that explore the role of kindness in professional organizations and within individual careers. His personal credo offers a glimpse into his highly positive approach.

Bruce is also an abstract photographer whose photographs serve as a powerful reminder of the power of focus, patience, and presence. 

As a ghostwriter for thought leaders, Bruce has long been the "secret sauce" behind many leading voices. He is currently taking a sabbatical from ghostwriting to establish the Kasanoff Institute.

Earlier in his career, Bruce helped leading companies elevate the way they attracted and served customers. In 2001, Bruce wrote a critically-acclaimed book, Making It Personal, that predicted many of the highly successful personalization practices that leading companies use today. He was an original partner of the customer strategy consultancy, Peppers and Rogers Group, and helped grow that firm from ten to 150 employees in three years. He delivered hundreds of 1to1 marketing and personalization workshops, keynote speeches and training programs to a wide variety of organizations. Bruce earned an MBA at The Wharton School and has presented at Wharton, Yale University, New York University, and Fairfield University. He is a passionate skier who has coached young skiers at Stratton Mountain in Vermont. He now skis in Park City, Utah.


Amy Blaschka maintains her own firm, rbp consulting, but also is helping to establish the Kasanoff Institute.

Amy is a branding and positioning expert who creates highly engaging content. She is especially adept at helping her clients to communicate in a manner that connects them to others, finding and establishing their unique "online voice" to humanize their messaging to position them for success. 

Bruce and Amy are co-founders of More Intuitive, a new community for professionals who value intuition as an essential form of intelligence.